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New Post has been published on http://www.2chinable.com/want-china-times-sf-express-sets-eyes-on-cross-border-shopping/

Want China Times: SF Express Sets Eyes on Cross-border Shopping

2chinable: SF  Express  gets involved in international e-commerce , a logistic company well-known with its excellent efficiency and reliability in China.  In the year of 2015, the war of cross-border e-commerce in China is starting. Tmall, JD, Amazon China, etc have been busy with the war. Who will be the winner? Time will tell you.

SF Express, a leading Chinese express delivery services company, has recently launched a cross-border e-commerce platform, SF Haitao, to tap the overseas shopping market in China.

In the age of the internet, SF Express has no choice but to expand its business to new areas, according to the China Business Journal.

The future of SF Express is decided by the market, so the company has to take into consideration the different demands of consumers, vice president Li Dongqi said.

According to estimates, Chinese cross-border shoppers will reach 35.6 million people by 2018, with a market size of 1 trillion yuan (US$160 billion).

SF Express has already been transforming its business. For the past two years, it has been launching subsidiaries such as SF Best, an online food shopping site featuring global high-end quality food, and neighborhood service outlets called Heike.

Ren Xiaoyu, head of SF Haitao, said SF Haitao stores the products that it has purchased from abroad in many warehouses across China to expedite the delivery process.

It takes SF Haitao only three working days to deliver a product that could take other companies seven days to deliver, Ren said.

But SF Haitao faces strong competition from more experienced companies such as online retailers Tmall and JD.com.

Lu Zhenwang, CEO of Wanqing Consulting, said Tmall and JD have the edge on logistics and platform superiority. SF Haitao has much to do to catch up.

SF Haitao will help consumers seek out more cost-effective overseas products and receive those products in the fastest possible way, Ren said.

Heike outlets also give consumers a chance to try out products at a store, which Ren believes will increase the visibility of those products and boost orders.