#sethgoldman

Learnings:

-A kid thought he was stupid but he found out he was dyslexic

-"If we don't change the direction we are headed, we will end up where we are going" -Chinese proverb

-US is #40 in the Life Expectancy rankings even though we are wealthiest nation, we have the most advanced knowledge & science than any society in the history of the world, and we spend more per capita than anywhere else

-Japan= #1, Switzerland= #2

-Honest Tea helps eliminate billions of calories from the American diet & supports the growth of organic agriculture

-Honest Tea gave a 26x return to its original investors

-Seth got inspired to create Honest Tea after visiting a beverage cooler and not seeing anything he would want to drink. I feel this way that it's either flavored water with Aspartame or powder or sparkling water, but no uncaffeinated Iced Tea with a smooth taste

-Seth first brought his iced tea to a local Whole Foods in an empty Snapple bottle

-They then expanded to other natural food stores

-Safeway approached them to sell their products in all parts of the country but Honest Tea only had distribution in some parts of the country

-They took a 40% investment from Coca-Cola, which helped them reach new customers

-At first, Honest Tea was in 15,000 stores. With Coca-Cola, they were able to get into 100,000 stores-> they were able to change the American diet with access to more consumers

-Pre-Coke Honest Tea was buying 790,000 lbs/year in organic ingredients. With Coke, they bought 5,231,000 lbs/year in organic ingredients in 2013

-Seth says his work is exciting but challenging & stressful

-"Why launch a company in the beverage industry when it's so competitive? It can't be done"

-"Those who say it cannot be done should not interrupt the people doing it" -Chinese proverb

-Seth Goldman Net Worth= $33+ million