#seth go

Benefits[edit] Permission marketing allows consumers to choose whether or not to be subjected to marketing[dubious – discuss]. By targeting volunteers, permission marketing assures[how?] that consumers pay more attention to the marketing message. Permission marketing thus encourages consumers to engage in a long-standing, cooperative marketing campaign.[5] Cost Efficient: Permission marketing employs low cost online tools – social media, search engine optimization, e-mails, etc. Furthermore, by only marketing to consumers who have expressed an interest, businesses can lower their marketing costs. High Conversion Rate: As the targeting audience are those who has expressed an interest to the product, it is easier to convert the leads into sales. Personalization: Permission marketing allows businesses to run personalized campaigns; it allows them to target specific audiences according to their age, gender, geographical location, etc. Establish Long-Term Relationships with the Customer: Through the usage of social media and e-mails, businesses can interact and build long-term relationships with the customers. Maintains Marketing Reputation: Unlike Interruption marketing where consumers are bombarded with marketing messages, Permission marketing only sends information to those who are anticipating the information. Therefore, prospects who receive the information do not feel discomfort.[6]