Big Data Revolution: How to change your servicing model
We are witnessing a huge shift in how we connect, socialize, communicate and manage customers. This has to be taken into cognizance due to advent of Big Data. Users have access to data on the go via various devices and platforms. Each platform boasts of user base which can bring fundamental changes in many landscapes and policies. We have had major political paradigm shifts in Middle East. We also witnessed many global protest movements across the world all aided by availability of data and advent Big Data thereof. This forces us to change the IT architectures in no small scale to reap the benefits of Big Data. Any strategy should obviously consider mission statement for each organization. This should then be aligned by business and architecture vision. In my day to day work, people are always asking me about guiding principles that can bring the required change for advents in Big Data.
Here are various pillars for guiding your architecture and product management for the new world:
Personalization - Classifying and retrieving data relevant for each user. Keeping relevant data when user switches from platform. Providing the personalization will wow the user experience for your business. Users would like simplicity and yet powerful technology behind the business driving the servicing model.
Responsive Designs- Providing consistent experience when users have performed a set of functions at any location, device, systems or platforms. Imagine a user who has initiated a purchase transaction on mobile and willing to fulfill this order at his home, he should get responsive and consistent URL and experience.
Social and Live feedback- To understand your customers better, provide them tools to share and submit feedback socially. Be open to provide your own reviews and opinions as well, specifically mentioned via your signature. Open communication will lead customers to embrace and share your brand and also their own experience. This will enable a better 360 degree review for your offerings to drive future roadmap for your product development.
Real time data processing- Take advantage of complete data processing systems. Providing various layers for such complex data processing via the batch layer, the serving layer and the speed layer will help to replace batch based data processing to real-time data processing esp. via Hadoop as a framework.
