#serjacopo

Ser Jacopo

The Italian pipe manufacturer Ser Jacopo (full name: Ser Jacopo dalla Gemma) is one of the most renowned and creative names in the world of high-end pipe making. It epitomises the famous Pesaro School like almost no other brand.

The workshop was founded in 1982 by Giancarlo Guidi in Pesaro, on Italy's Adriatic coast. Guidi was no stranger to the trade: he had already co-founded the equally legendary Mastro de Paja brand in 1971. After more than a decade, however, he sought even greater artistic freedom and founded Ser Jacopo.

Ser Jacopo – Picta Magritte

The Ser Jacopo – Picta Magritte pipe series is a prime example of what happens when Italian craftsmanship meets the surrealist spirit. Ser Jacopo, the renowned manufacturer from Pesaro, is known for its ‘Picta’ range, in which it pays homage to famous painters – and the Magritte series is perhaps the most iconic of them.

René Magritte, the Belgian Surrealist, painted the famous picture La Trahison des images (The Treachery of Images) in 1929, which depicts a pipe with the caption: ‘This is not a pipe.’

Giancarlo Guidi, the founder of Ser Jacopo, embraced this humour. The Picta Magritte series is not a mere copy; it is a handcrafted interpretation of the forms Magritte immortalised in his works.

Ser Jacopo Albatro L 2

The Albatro series is one of the classic lines from the Italian luxury pipe brand Ser Jacopo dalla Gemma. The company was founded in 1982 by Giancarlo Guidi in Pesaro and has since become known for its artistic designs, creative variety of shapes, and uncompromising material quality.

Ser Jacopo is an Italian luxury pipe brand that has been known since the 1980s for its artistic, often bold shapes and meticulous craftsmanship. The Picta ("painted") series is dedicated to famous artists—including Van Gogh, Miró, and Magritte—and interprets their visual language in pipe shapes and decorations.

Ser Jacopo Pipes Albatro L2

The Ser Jacopo brand has been synonymous with masterful pipes from Pesaro, Italy, since 1982. Founded by Giancarlo Guidi, a former co-founder of Mastro de Paja, Ser Jacopo is known for its creative shapes, high-quality workmanship, and interplay of classic and extravagant designs.

At Ser Jacopo, the L2 classification denotes the size of the pipe within the series:L1 = small / medium size L2 = medium to large L3 = large to very large

Ser Jacopo Picta Margritte

The Ser Jacopo Picta Margritte is an exceptional pipe series from the renowned Italian brand Ser Jacopo, which is celebrated for its handcrafted pipes that combine masterful craftsmanship with artistic inspiration.

The name “Picta” (Latin for “painted” or “decorated”) indicates that this series pays homage to great painters. In this case, Margritte is a tribute to the famous Belgian surrealist artist René Magritte (1898–1967). Magritte is best known for his thought-provoking, ironic works that challenge our perceptions of reality — his iconic painting The Treachery of Images (La trahison des images) famously depicts a pipe with the caption “Ceci n’est pas une pipe” (“This is not a pipe”).

The Picta Margritte series cleverly plays with this idea. The pipes typically feature engravings or decorative elements that echo Magritte’s surreal motifs — for example, stylized text or imagery that questions the boundary between object and image. Each pipe is crafted from high-grade briar wood and shaped in elegant, mostly classic forms, complemented by these subtle artistic details.

A hallmark of the series is that every pipe is a miniature work of art — a collectible piece for enthusiasts who appreciate both a fine smoking instrument and an artistic statement. These pipes often come in special presentation boxes with certificates of authenticity, adding to their collector’s value.

Ser Jacopo - Picta Magritte

The “Picta Magritte” is a series of pipes from the Italian pipe manufacturer Ser Jacopo. This collection is a tribute to the Belgian surrealist artist René Magritte (1898-1967).