So you've settled for just manually blocking each and every new number of his, despite the pounding in your chest everytime you receive these calls. Knowing Gojo’s immense wealth, he's probably capable of buying new numbers and landlines everytime, so you have to just make-do of this situation.

If you were to tell yourself that this is how your relationship would end up, your past self would've laughed at your face. 

There was a time where you're genuinely head over heels for Satoru, with his boyish grins and loving personality, he was basically the man of your dreams. He likes the same things as you do, geeked out over Digimon on your chats and is overall a sweetheart that's easy to sink into conversation with. One thing was that he's also the heir to a big corporation, something that younger you was in awe of.

Back then, the hopeless romantic soul in you did not believe that where you stood on the ladder affected how a person would love. You were just in love right? Doesn't matter what your background is.

But then disagreements arose. You were harshly reminded that rich people do not have the same worries as the lower class. It started small, with questions about your career choices and comments about your apartment. It became invasive next, with nudges of dropping your job and just marrying him to even buying out your old apartment complex in an attempt to make you live with him.

Something small in you wanted to just actually drop everything and run to him, but there was a nagging uneasiness that you felt way more. You tried explaining to him that you liked feeling productive, that you still have your childhood dreams to do, and that you'd prefer your relationship with the current pace it has, but the man just laughed and said ‘stupid, just let me take care of you.’

You left then, because you didn't like how it sounded, how fast and how suffocating his love feels — and how he showed you that dreaming is for the less fortunate because otherwise money would've made it real already.

★

You blocked his number again.

But Satoru just laughs, drops the phone, then presses the heels of his designer leather shoes down the screen until it cracks and gets crushed under pressure. He then looks down at the sorry state of what used to be a phone, brows furrowed like a god whose anger was incited by the thing.

The love of his life keeps pushing away his attempts of reconciliation so he hopes that the room around him would understand the chaos he'll bring, that was called for, he thinks.

You were his only love. When Satoru first met you in college, he was enamored. You are a breath of fresh air to be with, laughing at his weird side and letting him unwind his more hidden interests to you. You never chastised him for being a complete nerd over niche media or attending too many conventions, in fact you even joined along. You're the light of his boring life and he craves that shine so much.

By the time you were graduating, he was already planning your marriage and life, but then you suddenly left and he's been in shambles ever since.

His blue eyes land on a piece of paper that was brought to him two hours ago. An average startup company, nothing too special.

He has a very funny and special idea though.

★

A jarring announcement was raised on your workplace group chat when you looked at it during your breakfast.

Your company is going to have a merger with the biggest entertainment conglomerate in the country. At first you rubbed your eyes in disbelief because there is no way a startup like your workplace can simply shimmy its way to the big leagues that fast.

But to your horror, you realize just why a big name is so eager to form a deal with yours — it was the same one owned by the Gojo family, of course it's head being Satoru now.

How in the world did he know where you went after you resigned at your old job? But then again you realize that he even knows your new phone numbers so you just groaned loudly. You loathe this day coming, especially when the next announcement was about the official meeting between the two companies.

It’s impossible for him to not be there, and it’s not like he’ll miss the chance of seeing you again over anything else.

★

You were fiddling with your nails so much that you might just uproot it from your skin.

Gojo-fucking-Satoru is currently in front of a projector screen, explaining details of an investment he plans on doing.

Investment or whatever, you think, because you're having a hard time focusing now.

Not when his eyes are so laser-focused on you.

So you excuse yourself, a small ‘sorry, my vision is not doing great because of a headache’ to the secretary beside you, who understandably smiles and lets you go so easily.

You hunched down and beelined to the door. After you closed it, you breathed out a long sigh, tears threatening to fall. You continued to walk to the restrooms, where you finally sob into one of the cubicles.

Breathe in, breathe out.

You stayed in there for a few minutes, breathing in and out and plugging your earphones in to calm your senses. You didn't know why you felt so scared seeing him, you're not even sure if he's actually looking at you.

But then that was answered when you heard a fairly loud knock at your cubicle.

“You in there, sweetheart?”

You breath hitches and you let out an almost croaking sound, which makes the knocking even stronger. He actually cut that meeting out and went after you, god.

He cancelled an entire meeting over you, just to chase after you and who knows what else. The millions worth of this investment is just a tool for him to insert himself back to your life. Your eyes water when you hear the door of the restroom close.

“Go away.” 

“What's wrong first, the secretary told me you're having vision problems.”

Oh god, he sounded like he did back then, when you were so blissfully unaware of his tendencies, when everything about the two of you are still in a rose-colored tint.

“Satoru, do you seriously not have any idea what's wrong right now?”

You don't get a response from that for a while.

“Lovely, please, can we talk? You keep blocking me. I can explain.”

“Explain what? That you've been terrorizing your poor ex who clearly has cut off things with you, please don't even start.”

“I can't lose you, please”

You open your cubicle, just as he was about to reach out to you, you storm towards the door, unlocking it without sparing him a glance, with the same force you close it to his face. 

How unfortunate for you, because Gojo Satoru is too high up in his skyscrapers and too deep down in his obsession to ever see you from eye to eye. To him, he cannot lose you, and that's what only matters.

For Gojo Satoru is not used to losing what's his.

★

One minute you could be on your way home from work, then another minute the shareholder of your company is chasing you down the barren streets of Tokyo with an odachi at hand.

If you were to be very specific, the CEO that invested in your company four days ago who's also your ex-boyfriend is seemingly marching your way with a peculiar odachi blade in his hand

Compared to normal odachi, the blade of this one is pitch black, with red and blue intertwining dragons embossed in a shiny finish. It looks like something out of an anime you both loved watching and if you're not literally running for your life, you might've paused and stared at the way lights of neon signages reflect on them.

Honestly, it fits the Gojo Satoru you've known, for he is not one to settle for common things. It needs his own touch, it needs to be his alone because Gojo Satoru does not share his world with anyone.

And unfortunately for you, like that odachi — he has decided that you belong only to him, and like the colors in that blade, he will make sure that everyone who looks at you will know of the fact.

“Oh come on now, not even a hug for your dearest boyfriend?”

The man approaching you finally speaks, there's a playful tone in his voice, as if he's not currently holding a weapon and striding your way with it.

“Shut the hell up Gojo, we're over for like who knows how long now! You don't… you don't get to just come at me with a weapon and expect to be back together!” You did your best to retort at his words, but the shakiness of your voice betrays you.

“Aww, but I never agreed to that! You need the opinion of both parties to make that decision. Also it's Satoru for you, remember?” Gojo laughs, you look back at him and see his hand that carries the blade suddenly raises and you flinch.

Keep running, keep running, keep running.

“You hurt my feelings darling, I thought we had something big but you seemed to avoid me everytime, have you moved on that fast? Was everything we shared just nothing to you?” There was a sad tone to the way he speaks, if you didn't know better, you'd probably believe him.

But this is Gojo Satoru and you're not taking any chances at being caught back in his web.

“Just- just go away please… we're done already. Please, please just go away.” You cannot stop your emotions from getting out. All you wanted was to go home and go on with your life, but this man had decided to ruin all that just for his own whims.

“I can't.”

Your blood runs cold at his declaration. You tried running faster, but unfortunately you're against the Gojo Satoru. A loud bang ruptured in the quiet night, and in your horror, you realize it's from a firearm, possibly a sniper.

“We promised forever.” 

Gojo Satoru needs to have his own touch to things, so the maniac he is, hired snipers to scare you. It dawns on you, that only a powerful man like him can pull off something like this.

To someone like you, no less.

Stunned with the sudden sound, it gave much leeway for Satoru to catch up to you. He hugs you from behind, kissing the crown of your head while swaying both your bodies. His breaths are becoming more labored each time, as his hand — the one with the blade, slightly raises to your neck.

“We promised forever, so we'll go forever. You know I don't go back on my promises. We had so much planned and you just fucking left, you can't just do that, you cant, you can't, you can't…” Satoru sputters as he clings to you. You might be going crazy with all that's happening, but you think he's on the verge of crying.

Your mind is going blank. You have no clue how to get out of a situation where your deranged and powerful ex-boyfriend is relentlessly clinging to you while threatening you with weapons.

You don't know where things are headed, so on a last ditch effort, you whispered words that you're not sure you meant.

“Gojo… since nothing is getting through that head of yours and you're so hell-bent on threatening me like this… why not just do it? Do it, kill me, hide my body in a ditch somewhere and maybe you might be able to move on.”

You are so scared, so so scared. What could a man who's less than sane could do with those words?

Your fear increased tenfold when you felt him increase his grip on you. The hug he has you on is now painful, like he's trying to squeeze you until you spill your guts out.

And then you feel tears on your shoulder.

Tears…?

“No… nonono what went wrong? How can you say that? Is dying better than going back to me… you don't even call me Satoru anymore! Don't you love me?” He was now mindlessly prattling on. There were tears in his eyes that are now staring at you blown wide open.

“Ahh I can't kill you, I can't. I love you, I love you so much,” he said as turned his head to your ears, kissing and biting at your earlobes in between breaths. Suddenly he whispered again, “but I can kill for you.”

Your heart drops and you feel goosebumps on your skin. No way, no way he would do that right?

But then again, you knew all too well what kind of man you're involved with.

Satoru suddenly bursts out laughing, the sudden change in emotion makes you flinch. It's the kind that lasts what felt like so long, he was heaving by the time he was done.

“I only wanted them for the surprise factor, but I guess I can use them in other ways. So… darling since you're acting so stubborn, I’m gonna have to up the stakes here, each time you say no or disagree I’ll have one of my men shoot a passerby.”

Fuck.

“So, let me bring you to the car, go back to our home and we'll talk, yeah?” 

You stand there, frozen. Gojo can kill, he will kill. He's untouchable by the system and he probably owns this entire area, CCTVs included. Your quiet response has Satoru in a smile, he drags your body back to a sports car he probably bought just for this occasion, the blade still painfully close to your neck.

For all his barbaric ways earlier, he actually brings you down to the plush seats gently. You also thought that maybe there's a driver and you'll feel less alone with the blue-eyed monster but to your disappointment, he sat down at the driver’s seat.

When the door closes, instead of starting the car, Satoru suddenly lunges at you, trapping your body. His teary eyes bore into you, his entire body trembling.

“I didn't like that darling, I can't stand the thought of losing you, you're mine. Whatever the problem is we'll fix it, I'll be good, I swear! And if you say you don't love me anymore…” His lips connect with yours, the kiss is rough, almost manic. You're losing your breath when he finally stops then continues,

“We'll fix that too, okay?”

[seraph's notes]: can you guys tell i like writing chasing and yearning scenes, i hope you can tell because there will be more-

jk u didn't hear that from me... or did you?

want more? check out the [database.] for other content!

Playing the role of a businessman turned madman after losing his company and family to the hands of his enemies, he needed to have enough grit and insanity to show on screen.

And so for all his efforts he delivered.

The bloody, violent revenge theme of the movie had garnered strong mainstream presence. Though, the main focus of the people was not the plot itself, but rather the actor. The delirious scenes where he repeatedly shoots the antagonist in the chest with such manic countenance proved to be a hit, generating thousands of clips and reactions online.

“Oh my god, he is so good??? I was genuinely scared.” “Would it be controversial if I said that he's a better actor than the antagonist here? I felt genuine fear when he emptied that barrel, like holy shit, pure talent i say” “Ahhh suguru geto the man you areee <3”

And with that, his career finally launches up to the stars.

★

When you first met Suguru, it was during the rise of his career.

With his growing fame and fanbase, the company that handled him decided to provide him more staff. Instead of just a single manager and a small glam team, he gets three more and a bigger team; there's even a personal assistant hired.

That's you.

When you first heard of your transfer as a PA, you're honestly worried. It's a role that requires being close to your client all the time. As a make-up artist that sidelines as a manager, you're only used to being called when needed then let go after your work is done.

This is also your first time being transferred to an apartment complex near a subdivision all for the sole reason of being closer to your employer.

But the worry gradually melted away when you met the man himself. Suguru is well-known for intimidating and crazy roles, hence the subconscious that he's also intimidating in real-life, but after all, the screen does not equate to reality.

Suguru is actually welcoming of you, even inviting you to his home inside the subdivision for a dinner. He insisted that since you're going to spend the majority of the time together, then you should get comfortable with each other's presence.

In real life, he turns out to be a mellow guy. He's pleasant company during the dinner, telling you about himself and laughing softly at the turn of events in his life.

You think that maybe it's not that bad after all.

★

It's been half a year now since you started working for Suguru.

As a PA, you honestly expected worse than whatever you have now. There were horror stories from your much more experienced co-workers about celebrities who were a pain in ass to assist, such as some of them being plain rude or some being difficult to communicate with.

Luckily for you, Suguru is none of that.

Sometimes you even wonder if you're needed here. The man is self-sufficient, like he didn't really need any sort of personnel like you. In fact, most of your time is spent just standing close to him or warning him of places where he could be mobbed; none of that carrying his stuff or running after him like you imagined before.

“Morning Mr. Geto, I brought you coffee and snacks.” 

“Really? I just also bought myself coffee just a few minutes ago, still, thank you.”

You tried explaining to him that he should focus on the less mundane things as that is your job and that he shouldn't go around public places too much, but he only replied with a sweet smile and a “don't worry about me too much.”

★

If there's one thing Suguru hates, it's feeling alone and pathetic.

Back when he's younger, he was that one reserved guy in a group of friends. He's reliable and trustworthy, so he's grown to offer help whenever and wherever.

Unfortunately, he's also grown to bottle up his worries and just ignores it until it piles up. Sometimes, he's tempted to just spill his brains out to someone and vent, but he thinks he might lose his role of being the reliable one if he does.

So he turns to acting. He turned to countless scripts, acted out his heart and his hidden emotions. It's easier this way, he thinks, because if anyone asks, then he could simply say that it's all an act.

★

Months turn to years and you continue your work. A busy schedule for such a big star is no surprise. You accompany him to photoshoots, interviews and business abroad. Although it's a tiring job, it's not unpleasant.

“I think you should really drop the mister and just call me Suguru.”

“Huh? Oh… yeah sure if that makes you comfortable.”

Your client is not hard to work with. You would even dare say that the two of you have gotten more comfortable around each other. He's friendly and on some rare occasions, even chatty, but still, you try to maintain a professional relationship with him.

Once during a busy taping for one of his series, you spent an entire night collaborating with his managers for his schedule. It was already dawn the next moment you looked outside. As you're about to pass out on the table, a hand reaches out, holding coffee and medicine.

“Don't get sick on me now.” 

It was Suguru. He was wearing a simple white tee and sweatpants, his hair neatly tied up. Your heart skipped a beat in realization, as you tried to avert your gaze and hide your cheeks.

“Oh, thank you, I should've been the one doing this.” There was a slight laugh in your tone, still reeling yourself after thinking how gorgeous your client is.

This is bad.

“Really? But you look like you'll drop down and start sleeping on the floor in your state. Don't worry about the schedule, I'll figure it out.”

Here he goes again, he's fond of saying the letter “I” you think. He has an entire team dedicated to him but for some reason he always thinks by himself, never involving them until someone reminds him that he should.

“So… just rest? No one's gonna scold you tomorrow” He urges you. You chuckle at his words.

“I promise, I always got you”

Now that you think about it, Suguru seems to stick around you more lately.

★

Lately, Suguru cannot stop thinking about you.

You, his sweet personal assistant that is so eager to help him. When he first heard of you, he thought that you're an unnecessary addition to his team. He doesn't need help in things like that, he can do it by himself.

But spending time with you, he found your willingness to help and support him endearing. You like to insist on doing things for him, and when he actually asks, you don't chastise him for it.

BANG!

“Boy, this is my first time seeing you miss in a while. Actually, you look out of it man, what's on your mind?” A friend of him asks, the one who trained him in this little hobby of his.

At first, Suguru only learned shooting for a role, but he quickly realized that likes it enough to continue. He thinks it's therapeutic, sometimes he likes to imagine the people who annoyed him that day in one of those target boards.

“Nothing, just tired.” He answers flatly, bringing the gun back down to the table and then sitting on it. 

“Really? Huh, I thought it's about that girl you were always with, honestly surprised she puts up with you, you're kinda hard to talk to.”

Suguru's eyes went wide for a second, shock flashing to his face.

Is he really that obvious?

“Ooooh got ya, if that was me I wouldn't be able to focus either honestly,” 

“Shut the fuck up.” Suguru once again picks up the gun and reloads it. The man in front of him starts laughing, which annoyed Suguru more.

As he was doing a few more shots, the laughter suddenly fades. He looks away to his target and nearly drops his gun.

“Suguru?”

Suguru was dumbfounded, he honestly forgot that he sent you his location earlier. He also may have forgotten that you will go wherever he is because you're hands-on like that.

“Hey, I was just doing some practice shooting. Sorry about this guy though,” He shoots a glare at him, in which his friend takes a sign to leave the two of you alone.

★

When you saw Suguru holding a gun, full focus on the target in front of him, you were reminded of his notable roles.

While he is not a typecast per se, his well-known roles tend to lean on more intense ones. Killers, antagonistic businessmen, vengeful protagonists; he's a very famous pick for these types of characters.

Suddenly, you blurted out, “you're really different from the roles you take.”

He looks at you, waiting for you to elaborate.

“I mean, I sometimes watch your clips online, and man, you're so believable in each one of them, but in real life you're actually pretty… hmm, calm?”

He laughs at that, “why, do you think I’m also crazy like my roles huh?” he jests.

“Hey! I'm not saying this is a bad thing, I just thought that maybe you're more… fiery? In real life because you're very good at acting crazy and stuff.”

“I might be, who knows”

Your head tilts a little, with a small ‘huh’ coming out of you. Suguru chuckles again, putting his gun down and sits beside you. He ruffles your hair and looks at you with an unreadable expression.

You might be the first one to know.

★

You and Suguru stay in the dressing room while waiting for the awards show to begin. He just finished his makeup and is now just sitting in front of the mirror. His makeup artist went outside to fetch a group of idols, leaving the two of you alone.

You sit far from him, on a couch at the end of the room. There was a tinge of disappointment when the makeup artist left. At any rate, you might just combust from overthinking.

You really need to keep things professional.

Lately, you feel like Suguru is getting way too touchy with you. Sometimes, he puts his arms around your shoulders when walking on streets (he says it's to avoid getting separated, but you think that his actions might actually catch more attention). He has also developed a habit of spamming you with messages and videos. At first you think it's funny and interesting, because it's your first time seeing this side of him, but as time goes on, the random stuff he sends turns to more specific ones — like edits of you two together.

He once sent you a video featuring pictures of you two together. It's not weird for a celebrity and their PA to be spotted together, what's weird is that Suguru loves to send this to you everytime.

You caught him browsing the comments once.

“Pardon my parasocialness but they look cute together no?” “Wow his PA is actually a beauty, if she were to become an idol, she's going to be my fav”

When he thinks you weren't looking, you see him like the other comment and then report the other one.

★

The makeup artist finally returns, two males in tow. She said they're from the group performing for the opening and that she needs help with their arrangements.

You immediately stand-up and approach them, you mention your experience as a makeup artist and then start helping set up the products on the table.

Suguru frowns, when he was the one on that seat earlier, you didn't bother helping on his makeup. You stayed behind, opting to do checks on his outfits and browsing through your checklists.

When he knew of your experience as a makeup artist, he asked you multiple times to assist him, in which you easily agreed to. But as time went by, you started pointing out his glam team and telling him that they'll be more than enough.

Lately, you also reply to his messages slower. Sometimes when you do, it's just through a reaction button. When he tries to  invite you for dinner, you always interrupt him, saying you already cooked and are on the way to drop it to his home. You always immediately leave once you do so.

Have you been catching on?

It hurt him to think that this was your reaction when you realized. Are you scared that you'll be bashed by his fans? Are you scared that you won't look professional anymore? Are you scared of him?

He knows that all of those are valid fears but sometimes he wishes you're just as in love with him as he is to you enough to ignore all these worries.

He finalizes in his brain one night that yes, he's in love with you. A part of him believed that you will be too, but with the way you started keeping distance, all of his delusions are stamped down. It hurts him really, that you're not even considering — that you're not even taking him seriously.

You look so lovely laughing with the idol you're currently applying foundation on, but it absolutely irritates him that you're not laughing with him. That it's not him bringing such a beautiful smile to your face.

All right then, he'll just show you how sincere he is.

★

You finally finished with the makeup, just in time before the show starts. The makeup artist and the two idols thank you profusely before going out the door.

Just as you're about to follow them, a hand grabs your wrist.

“Leaving me alone here?” In your absolute dismay, it was Suguru who pulled you back.

“Ah, of course not! I was just sending them out.” You awkwardly laugh, which earned a stare from him.

“Well it looks like you're leaving me, but whatever, hear me out first.” 

It was the little things like this that makes you doubt your position as his colleague. Too straightforward, no boundaries. You try to convince yourself that no, this is just friendly banter, we work closely afterall, but the intense stares and constant touching are always challenging that thought.

“I bought a mansion somewhere around the peninsula, accompany me there.”

Times like this you realize that Suguru has changed. A mansion, so suddenly? When he's the type of man to carefully plan out first?

You generally don't pry about his personal investments, and he's not one to involve you with those either.

Except this one.

Despite your questions, you put up a strained smile, and blurt out a ‘yes’ as a reply.

Suguru smiles at that, although it doesn't quite reach his eyes.

★

In your line of work, you're used to running a lot.

Being a PA, a make-up artist and a manager for busy artists tends to expose you to many hours of running after errands and last-minute changes on set.

But despite all that, this is your first time running this much.

You're not quite sure how many acres the new land Suguru Geto acquired has, but it's definitely large enough to get lost into, accompanied by trees that tower, seemingly fracturing the night sky around you. It's dark and there were no stars in the sky.

But there might be one tailing you right now.

When Suguru broke the news of buying a new mansion and its surrounding land in a remote area, you thought it was for investment purposes. 

When Suguru drove you there so you could explore the place together and assess the possible uses for it, you thought that it was to inform you as his staff of his future plans for this asset.

When Suguru brings you inside the mansion and locks it down from entry and exit, your earlier worries were answered and now all your reasoning is thrown out the window, leaving you all alone with him.

He stays there with you for a week, you cry to him for a week. Repeatedly coaxing him to at least think about his career, when he mentions attending an endorsement shoot, you were overjoyed.

You were absolutely horrified by your client’s descent to… whatever this is. You've seen signs on him, the special treatment, the funny stares, you've seen it.

You just didn't know how deep it goes down.

You did your best to explore the nooks and crannies of the infrastructure and to fully remember his schedules, setting a perfect timing to jump down a low enough window and hopefully traverse the territory back into the city.

But not even an hour of escape and you're already feeling the signs of your captor.

Four years ago, when Suguru Geto first debuted in an action film, he took a rigorous firearm training program.

And years later, he seemed to have taken a liking to that hobby.

You heard of a loud bang as you're running, nearly tripping you over in shock. There's no way he's here and there's no way he's using a gun just for you right? But when you hear steps more frantic than yours, your heart drops to your stomach.

“Dearest, where are you going?”

There, clad in a black sweater and armed with a handgun, Suguru Geto is closing in the distance. He's wearing his usual closed-eyed smile, but there's something wrong, something unnatural with it.

Like he's forcefully pressing down on some violent emotion.

Your heart lurches and you start running as fast as you can manage. There was no way he's here already, he was supposed to show up to an endorsement today, did he not go?

With your refusal to answer him, what tethers his last restraints broke loose and he's now aggressively tailing after you.

“I asked you a fucking question, where are you going, are you trying to escape me now?” Contrary to his demeanor, the way Suguru speaks is softer, but there's certainly an accusatory tone to it.

The screen does not equate to reality,

When you kept running instead of answering, another loud gunshot resonated in the forest.

But there could be similarities.

This time, the bang sounded closer to you, causing you to duck down. But as you're just collecting your bearings, another shot echoed. And then another, and another.

Each shot seems to get closer and closer.

You're debating whether Suguru would actually directly hit you, you knew of his hobbies, you know that with his distance, he can definitely hit you. You wanted to gamble by actually standing up straight to continue running, betting on the chances that he's just scaring you and wouldn't dare to shoot you.

But unfortunately courage doesn't come easy when you're against an armed madman gunning at your direction. Your body resorted to running while ducked down, but you lacked visibility to your surroundings and was slower this way.

Way slower than you would've wanted, because after a while you felt an arm hooking you into a hard chest. Suguru catches up to you, leaning his head into your shoulders and cradling your body with both of his arms.

The one holding the handgun rises up to your neck. The next thing you know is the feeling of the cold barrel lining to your skin.

You, frozen in fear and him exhausted, both of you stayed in that position for a few moments. Millions of thoughts are running in your head. Your trance was broken when you heard his soft voice, his breath fanning your neck.

“Got ya.”

He always does, just like he promised.

[seraph's notes]: mmm yes actor geto, i'd religiously watch all his flims ngl.

want more? check out the [database.] for other content!