#seotips2025

Speed. Stability. Interactivity. Nail these — and Google rewards you fast.

If you've ever wondered whether Core Web Vitals (CWV) actually impact your SEO rankings, here's a short answer: YES.

At Eternal Elevator, we put it to the test. We optimized our site for Google’s key CWV metrics — and in just 7 days, we saw a noticeable bump in rankings across multiple keywords (some jumping from Page 3 to Page 1).

Here’s exactly what we fixed, how we did it fast, and how you can do the same without breaking your site — or your budget.

🧠 What Are Core Web Vitals Again?

Google's CWV focuses on three major metrics that define the user experience:

Largest Contentful Paint (LCP) – How fast your main content loads

First Input Delay (FID) → now replaced by Interaction to Next Paint (INP) – How quickly your site responds to clicks

Cumulative Layout Shift (CLS) – How visually stable your layout is during loading

Google uses these as ranking signals — especially on mobile.

✅ What We Fixed (and How)

We started with a PageSpeed Insights audit and tackled the biggest pain points one by one.

1. Eliminated Render-Blocking Resources

We deferred non-critical JavaScript and used async tags for external scripts. Result? LCP improved from 4.5s to 2.1s.

2. Compressed & Lazy-Loaded Images

We converted large hero images to WebP and implemented lazy loading using the loading="lazy" attribute. Bonus: We used Cloudflare’s CDN to serve images faster based on user location.

3. Font Loading Optimization

We were using 3 Google Fonts — unnecessarily. We cut it down to 1 and used font-display: swap. This reduced our First Contentful Paint and visual delays.

4. Reduced CLS with Static Dimensions

We added explicit width and height attributes to images and iframes. No more layout shifts = CLS dropped from 0.28 to 0.02.

5. Fixed INP with Lightweight Interactivity

We replaced some bloated plugins with vanilla JS and ensured the main thread stayed light. Our Interaction to Next Paint dropped under 200ms.

📈 What Happened After 7 Days?

Here’s the impact, measured with Search Console and Ahrefs:

⚡ 37% increase in organic traffic

📈 5 main keywords moved to Page 1

⬆️ 22% boost in mobile rankings

🔁 Bounce rate dropped by 14%

🧪 Conversion rate increased by 19% on mobile

🛠 Tools We Used

PageSpeed Insights (for diagnostics)

WebPageTest.org (for visual load breakdown)

Cloudflare CDN (for speed)

LiteSpeed Cache plugin (on WordPress)

Chrome DevTools (for real-time INP testing)

⚠️ Common Mistakes to Avoid

Relying too much on third-party scripts (chatbots, social feeds)

Overusing animations without fallbacks

Using sliders or video headers without optimization

Neglecting mobile experience in favor of desktop

💡 Final Takeaway

Google rewards real user experience. Improving your Core Web Vitals isn’t just about better scores — it’s about keeping users happy, engaged, and coming back.

As a Digital Marketing Freelancer, If you’ve ever searched for “coffee shop near me” or plumber in [your city]you’ve already seen local SEO in action. But what if your business isn’t just for one area, but for people around the world? That’s where global SEO comes in.

What is Local SEO?

Local SEO is all about helping your business show up when people nearby search for your product or service. It’s perfect for:

Restaurants

Salons

Local service providers

Physical stores

Key features of local SEO:

Optimizing your Google Business Profile

Getting local reviews and citations

Using location-based keywords like “best dentist in Kochi”

Showing up on Google Maps and “near me” searches

Think of it like waving a flag in your neighborhood saying, “Hey, I’m right here and ready to help!”

What is Global SEO?

Global SEO is about reaching audiences across countries, regions, or even continents. It works best for:

E-commerce stores shipping worldwide

Online services or SaaS platforms

International brands or blogs

Key features of global SEO:

Multilingual content (if needed)

Optimizing for international search engines and markets

Using general keywords like “affordable skincare products” (no location)

Creating a strong domain structure for different regions (like *.com, *.uk, *.in)

Here, you’re casting a wider net it’s about being visible wherever your audience is, no matter the city or country.

So, What’s the Main Difference?

Local SEO = Focused, location-based visibility

Global SEO = Broad, borderless visibility

Local SEO talks to your neighbor. Global SEO talks to the world.

And guess what? Some businesses actually need both, especially if they’re local but dreaming big.

Whether you're a local florist or an online fitness coach reaching clients in different time zones, knowing the right SEO approach can make a huge difference. It's not about choosing one over the other it's about choosing what fits your goals today and tomorrow.

Master essential on-page SEO tactics: meta tags, internal linking, keyword placement, and more to stay ahead in 2025.