Mar 17, 2022
Search engine optimization (SEO) is sometimes viewed as quite an intricate subject that raises many questions – even though it’s considered a key area of internet marketing.
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Search engine optimization (SEO) is sometimes viewed as quite an intricate subject that raises many questions – even though it’s considered a key area of internet marketing.
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Best Strategy To Enhance Your SEO Rank
A brief introduction
80% of the traffic on any website, begins with a search query. You might not realize this at this point, but this is exactly what makes search engine optimization so important. Having more traffic on your site leads to increased revenue, and the best way to get more traffic is to have your site rank higher on Google’s search result pages. SEO is basically a collection of techniques that let you increase the ranks on your website. Below, you will find a list of the best techniques that are currently trending, and might help you rank your website.
The techniques
Examine your site
Examining your site is something you can use as a hacking technique for growth which helps you both attract new customers, and retain the old ones. Look at how fast your site loads, how readable your content is, pay attention to title or heading length. Maybe fixing things like these won’t help you with ranking, but it gets more clicks and more clicks mean more traffic.
Don’t neglect local SEO
If you’re in a specific area, for example Houston, you might want to look into local services, such as an SEO company in Houston. They might know more than you do about the demographic and what locals want, and that can always be helpful, especially with local businesses.
Optimize your landing pages
A well-made landing page can improve your sales. And, the more landing pages you have, the more passages you open for search traffic. It is true that almost half of the traffic actually goes to the homepage, instead of the landing page, but it’s the landing page where you’ll initiate the relationship with your customer.
Ensure you have a responsive, mobile friendly website
The trend these past years has moved towards mobile. Search queries from mobile devices have had a 5x growth rate in the last two years only. The mobile market is picking up steam, and it is something you mustn’t neglect if you want to get traffic to your website.
Infographics are your friend
Having a bunch of information can be useful. However, having it displayed in something that is visually appealing, easy to read, and doesn’t neglect any part of the information. Those infographics will get you traffic, and they might even get you some backlinks, which are always useful
Don’t be afraid to ask for help
SEO is a pretty extensive field of work. Even if you start learning about the basics, it’s easy to get confused and give up. If this happens, but you still want some traffic on your site, don’t be afraid to ask around for some professional help. If you can’t really get your site optimized, and you don’t get enough traffic on the website of your burger shop in Houston, maybe that SEO company in Houston can give you a helping hand. After all, it is what SEO experts are for, don’t be afraid to ask for them.