#seocourse2020

Today we’ll cover the next step in keyword research, which is brainstorming a list of keywords and phrases.  In our last episode, we talked about understanding the targeted audience.  What problems do they have?  How do they talk about these problems?  What could they be Googling to solve these problems?  What services or products are they looking for?  Having a clear idea of your company’s mission, their audience, and what problems they solve sets you up for success for the rest of your keyword research.  Once you’ve done this, you’re ready to create your list of keywords and phrases.