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Je me suis lancé un petit défi, parler de SEO mais écrire un article innovant ! Pas question donc de faire une liste interminable de plugins SEO (type Yoast) que vous connaissez déjà tous !

Il me fallait donc un angle d’attaque ! (more…)

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Updates for Google Image Search

Instead of thinking about how to

SEO

for images as you've been in the last two decades, you'll have to think differently about finding images when these changes take place.He said the image search will be a more important topic in 2019. He said that people will no longer be looking for images to include in their presentations. Instead, people will use image search for more transnational, more educational, and more research-related activities, unlike before.It was not clear exactly what he meant, but it seems that Google is making a bigger push towards image search. Perhaps the functions of Google Lens? Perhaps showing more images that help people perform tasks.

Authority:

             The authority of the Web page itself is now a more important signal to classify an image.

Context: 

the classification algorithm takes into account the research context. Google used the example of an image search for "do-it-yourself shelving". The results should return images within sites related to do-it-yourself projects ... so that the user can find other useful information as well as a simple photo.

Freshness:

 Google gives priority to the freshest content. So the classification images probably come from a site (a site in general, but we believe that the web page in question is updated) recently. This is probably a minor signal.

Position on the page: 

the most classified images will probably be central to the web page to which they belong. For example, a product page for a particular shoe should be placed above a category page for shoes. The Google Images results pages also have a redesign:

Captions:

 image results now show more context. For example, researchers can read captions including the website and the title of the page where the image is published.

Related Searches: 

Google has started providing related search terms at the top of the results page. Note the buttons, which help users narrow down their search. NOTE: we can't play it today on Google SERP, so this could be a temporary feature.