#seo duplicate

Duplicate content is a term used by search engines to define a content that is substantially the same as the other content appearing in another website. It's Google's method to return the best possible return of the visitor's search query. If Google detects that the content is duplicate, it will determine which site is the most authoritative and would best match for that query. Other sites, on the other hand will be considered as a duplicate content; thus fall beneath search engine results. 

Duplicate content can be anywhere from plagiarism, content scraping, or a copy and paste of some parts of text from one site to yours. It can hurt your search engine rankings and your website's reputation. However, there are ways to prevent this. 

Write your own content

Publish only the content you own. This is one of the simplest method to avoid duplicate content but many fail to do it. But how do you write a content for so many products? If you have thousands of products in your inventory, this will take a lot of time. Since we have no other choice but to make our content, here are some tips: 

Prioritize your key products

Don't try to rewrite everything, take a measured, and targeted approach by focusing first on the products that you know will be your bought frequently. Are you planning on setting offers for these products? What products sell best? Which are frequently searched by visitors? Which products do you need to move because of seasonal or stock changes? Write or rewrite a content for those first.

Use more than one type of content

Use a different approach for the content of your products. Since texts are boring, why not make it more interesting by using a video or maybe use only video to explain what the product or service does. Do you have customer reviews or comments? This will not only help you get a buzz, but also increase your customer's trust. 

Offer something different

Take a look at what your competitor is doing to their business, then make plans to do it better. Present your product in ways that your customers will not just get informed, but also entertained. Think of ways on how you can present it differently than what your competitor do. Starting a contest or offering promotions is a good way to set a buzz.

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