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Brokerages offering user-friendly tech features and products to lure millennials

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Indian millennials, riding on the digitisation of the equity market herded by traditional and new discount brokerages offering user-friendly features and products in play, have rushed in droves to invest in stocks. Brokerages said 70% of the 30 lakh who opened demat accounts in the last five months are millennials.

Broker level innovations now provide products such as customised…