Many years ago, Matro™ began as a brilliant idea in the mind of our President and CEO, Matthew Harrell. An athlete all of his life, Matthew saw that there was a hugely under-served market of athletic men who wish to dress well but, due to their larger than average muscles, were seemingly unable to do so.
As an entrepreneur and businessman, in 2012 Matthew decided to follow his dreams of creating a line of athletic fit clothing for life outside the gym. To Matt, Matro For Men™ is about much more than just producing apparel. He set out to revive the enduring class and dignified style, of early 20th century menswear. In a world where most adult male's clothing choices are driven by ease of use, comfort, and cost. Matt wanted to provide clothes with the same timeless elegance of high-end apparel with the cost and simplicity of street wear. In the years following its inception, Matro For Men™ has grown beyond Matthew to include a team of talented, hard-working, individuals who have poured their passions into bringing his vision to fruition. Today, with 4 years of market research, branding, and experience under our belt, we look forward to the launch of our first line, for Fall 2016.