The icy weather did not prevent me from honoring the invitation to experience the olfactory journey imagined by #MathildeLaurent, perfumer-creator of Cartier This journey allows you to experience the aura of La Panthère and her radiance, echoing the myth of the scented panther with its irresistible power of atttaction - A story told by Aristotle, Plutarch, Theophrastus, Dante… Formed of myriads of luminous particles, the panther approaches you in the dark, and disappears as soon as you dare try to touch her, leaving you with a velvety sensation and an olfactory imprint. And a wet hand. And then you’re in love, bien sûr ❤️😋 #JeanneToussaint would have loved it 😊 #semioticdelight #cartier #lapanthere #multisensorial #brandexperience https://www.instagram.com/p/Cl8wI0yNyB6/?igshid=NGJjMDIxMWI=