THE BASIC DIFFERENCES BETWEEN SEO & SEMĀ š
šĀ SEO (Search Engine Optimization) Its stands for Search engine optimization. and the phrase improve your SEO strategy encompasses the actions taken to ensure your website can be found in the search engine's results page( SERP) when searching for words or phrases relevant to the content on your website.
š¹Ā SEM (Search Engine Marketing) Its stands for search engine Marketing, is often considered the part of search marketing that uses PAID tactics to gain visibility in SERP. A paid SEM strategy includes both the activities involved with setting up and optimizing ads as well as setting a budget that pays for the placement of ads.
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