#semanticcontent

Trust, Authority, Reputation. Erm, TAR very much, aar kid David Amerland gets visited by the ghost of Michael Winner to create trailer/synopsis of Google Semantic Search. Cracking one and a half minute video, with testimonials and screenshots from Amazon, giving those who've not yet bought it the chance to grasp what David's book, hence an introduction to Semantic Search, is all about. Taking content to the next level It also highlights how important animated data will be this year. Stunning content, c/w bespoke animation, is the only way forward. Marketers will no longer be able to simply spend an hour here or there to throw up a post in the vain hope that it satisfies QDF. Generic posts will neither coax search engines nor more internet-savvy consumers that you have anything worth saying, reading or sharing. Quality content in 2014 will be about addressing pain points - often on a one-to-one basis - and crafting those answers so that they're shareable across the platforms where you want to engage. How are you going to raise your game this year? How do you intend to become a semantic marketer? #SemanticContent ▼ Reshared Post From David Amerland ▼ The Rise of Semantic Search Trailers have a language all of their own. The way they're constructed, the choices made at the edits, the language used and the background music, all add up to a signal that means something way greater than the words themselves. I have Ingrid Cliff, Gina Fiedel Stephan Hovnanian and Mark Timberlake to thank for providing review videos that became the source for the clips I used. It's taken a few revisions to get to this short trailer for Google Semantic Search  (http://goo.gl/Wb5Y5m) and after it was finished I was left thinking that if they make the movie I really wanna see it :D http://click-to-read-mo.re/p/5k0t