“Self-Quarantine”

Photographer: ReFlex Studio

Me:

I think we need to market this isolation differently.

We should switch tactics; you aren’t doing it to protect yourself or your family anymore. Clearly, that’s not enough. But I know what is.

There is a significant increase in the risk coronavirus poses beginning at age 50, with further increase in risk as age increases. Also, thus far, men appear slightly more susceptible than women. So we should find someone in that category, a guy over 50, who everyone loves, and make them the symbol which we are striving to protect.

Rebrand this. You aren’t isolating to save yourself.

You’re isolating to save:

Keanu Reeves

Do you want anything to happen to Keanu Reeves? No you don’t. Because you’re a living breathing human reading this on the internet, which is all the qualifications you need to love Keanu Reeves.