Accounts and People of Note in the Advertising Industry
Julie Atherton joined the New York office of SapientNitro as vice president for strategy. She succeeds Steve Zaroff, who is now the chief strategy officer at McCann Erickson New York. Ms. Atherton had been a global digital director on Team Colgate, the WPP unit that is devoted to the Colgate-Palmolive account. McCann Erickson New York is part of the McCann Erickson Worldwide division of the McCann Worldgroup, which is owned by the Interpublic Group of Companies.
Mike Bender joined the New York office of CraveOnline, part of Evolve Media, as senior vice president for sales. He succeeds Drew Berkowitz, who joined Vistar Media, handling strategic sales and marketing partnerships. Mr. Bender had been vice president for East Coast sales at Spin Media, formerly Buzz Media.
Blade PR, Boston and New York, was opened by Victoria Brody, who had been director for communications at the Bravo cable channel that is part of the NBCUniversal division of Comcast.
Constant Contact, Waltham, Mass., which offers online marketing services, selected Mediahub, Boston, part of the Mullen division of the Interpublic Group of Companies, as its media agency of record, to handle media planning and buying. Spending was not disclosed. The assignment had previously been handled by NorBella, Boston.
Carolyn Contois joined Entrinsic, Toronto, in a new post, executive director for client services. She had been vice president and director for integrated solutions at the Toronto office of DDB Worldwide, part of the Omnicom Group.
Jim Delaney, chief operating officer at Marketwired, Toronto, was promoted to chief executive. He succeeds Michael Nowlan, who served as chief executive for 14 years and is to remain on the companyâs board.
Michelle Dickens and Neil Saunders joined GSD&M, Austin, Tex., part of the Omnicom Group, in new posts, as vice presidents and planning directors. Ms. Dickens, who will led the agencyâs strategic efforts on the Walgreens account, had been a partner and planning director at Ogilvy West, part of the Ogilvy & Mather Worldwide unit of WPP. Mr. Saunders, who will lead planning for the John Deere and Goodyear accounts as well as for new business and special assignments, had most recently worked as a freelance planner at many agencies.
Sabrina Galati and Kathryn Redekop joined the San Francisco office of Gyro in new posts. Ms. Galati becomes vice president and media director; she had most recently been media director at Moxie, Atlanta, part of the Publicis Groupe. Ms. Redekop becomes vice president for agency operations; she had most recently been vice president and group director for project management at the San Francisco office of Digitas, also part of Publicis.
John Gilles joined the San Francisco office of Code and Theory in a new post, director for new media. He had most recently been managing director at A Different Engine, San Francisco.
HHGregg, Indianapolis, chose two agencies owned by the Publicis Groupe to handle its creative and media accounts, which had both been handled by Zimmerman Advertising, Fort Lauderdale, Fla., part of the Omnicom Group. Spending was estimated at more than $100 million. Leo Burnett, Chicago, will handle the creative duties and Spark SMG, Chicago, part of the Starcom MediaVest Group division of Publicis, will handle the media duties.http://www.selfarticles.com/2013/05/14/accounts-and-people-of-note-in-the-advertising-industry/

















