#searchfund

Normally, investors look for promising companies to invest in. With search funds, they invest in promising people. Investors back "searchers" by covering their pay while they hunt for companies.

I invested in Bonobos because I thought Brian Spaly and Andy Dunn were terrific young entrepreneurs and high-quality human beings — not because I was an expert in selling men’s clothing online. The same thing is true of Asurion and Jim Ellis and Kevin Taweel and of David Neeleman, founder of JetBlue and Avion Azul. All of them were not just terrific entrepreneurs, but great people. Trammell Crow, my mentor, used to say, ‘You can’t do good business with bad people.’ Character matters.

Grit Equity is a search fund driven by the belief that meaningful relationships play a central role in the success of a company. Our purpose is to invest in, and increase the worth of a company. We do this by creating and cultivating meaningful relationships and recognizing that all stakeholders are people first. As a result, we forge trust, build a shared sense of purpose, and generate profit for long-term success.