#search enginee

8 On-Page SEO Elements You Must Never Ignore

Author: Nazima Golamaully

It's unbelievable how hundreds of online businesses tend to just disappear from search engine results. This is most likely because they do not apply any on-page SEO elements. Here is a list that consists of 8 essential SEO elements that any website owner should follow in order to increase their position on the result pages of major search engines such as Google, and of course, being more visible in search engines only means more traffic for the web page. 1. Keyword Selection and Research - Always think like the visitors that the website would most likely attract. Keywords should always be optimized to an extent where it is always associated with the information that the website offers. One of the favorite tools in keyword research is Google’s Adwords Keyword Tool. This tool, which is completely free for use, allows a page owner to key in a phrase or word that is related to the topic of the article, and then it will search for related words and phrases that have any similarity to the searched word(s) and will then be listed down. 2. Emphasize Keywords in the URL – Before publishing a page for the readers, it is important that the URL contains the important keywords that a user might look for in search engines. Making the URL of a page directly associated to the content is a very important factor in organization and also, the website visitors and search engines would always relate the name of a web page to its contents. 3. Optimize the Title Tab– Using and optimizing a title tag for each page is a very important on-page SEO element when aiming for a higher search-engine rank for a certain keyword phrase or keyword. The text within a title tag for a page serves as an initial factor that determines the content of the web page, and is used by search engines to determine results that come out of the SERP. With only 10 seconds or less to attract the attention of a user, a nicely made title tag just might be the trick in increasing the chances that users will visit a web page. A title tag always should consist of a brief statement that can summarize the main idea of the page content and should be motivating enough for searchers to visit the site. 4. Emphasize Keywords Using Text Modifiers – Using text modifier tags such as the strong or bold tags to give emphasis to a keyword phrase or a keyword at least once is a very good practice. The targeted keyword or phrase may also be italicized at least once to carry more emphasis. 5. Keyword Density Optimization – The measurement for the number of instances that the keyword or keywords appear on a web page is called keyword density. Keyword stuffing should always be avoided while strategically putting the keyword or keywords in the start and end of an article and using other variations of the keyword or keywords where it would make sense and look natural. 6. Optimizing the Use of the Image Alt Tag – File names and alt tag attributes of images included in the website should be optimized to help in determining the relevance of the site. Images should be named using keywords that are separated using a dash and the alt attributes should be filled out with a brief phrase regarding the image. 7. Emphasize Keywords in Headings – The heading tags, h1, h2, and h3 – headlines to a website’s content are important. The headline, which is the description of the website content, is a major factor that will affect why users will be attracted to the website. It is necessary to make sure that the headline title can reel in the users’ attention while deliberately explaining the content. 8. Proofread – Poor spelling, punctuation, sentence structure, capitalization and grammar should always be avoided. Content which contain awkward sentences, incorrect grammar, or any form of writing that is considered unpleasing to a reader is usually devalued by search engines. Keep the content distinctive and of high caliber to increase the chances of the website to gain a higher rank in search engine results. Keeping the content accessible for the readers is also important. So there you have it, 8 on-page SEO elements that should be taken note of in able to rank higher than the competition in search engine results for the target keyword phrase or keyword. SEO requires full attention to the entire website. Optimizing small portions of the website and leaving other areas lacking in terms of attention to detail will only do little or hardly any good at all. It is important to make sure that when optimizing a website’s content for SEO, that it is done right and all important elements are taken note of.

Langdon Trask writes about search, social media, technology, and marketing trends for this SEO Agency in Los Angeles. If you would like to request additional unique articles from Langdon for your site or blog, you can request articles here.