Five common seafood myths you can toss
Walk into any fish market, scroll through a food forum, or sit at a dinner table where someone has just turned down a perfectly good plate of tuna, and you will almost certainly encounter at least one of these myths. Seafood has a reputation that is part earned and part fiction â a tangle of half-truths, old wives' tales, and genuinely confusing information that has been passed down through generations or picked up from a quick internet search. Whether you are a home cook trying to make better choices or a restaurant owner sourcing from a reputable seafood export company, understanding what is actually true about seafood can change the way you eat, shop, and think about one of the world's most nutritious food sources.
So, let's clear the water, so to speak.
Myth 1: Fresh Is Always Better Than Frozen
This is perhaps the most stubborn myth in the seafood world, and it persists because it sounds so intuitively correct. Of course, fresh is better â that is just common sense, right?
Not quite.
The word "fresh" on a supermarket label rarely means what people think it means. Unless you live next door to a working harbour and are buying fish that was pulled from the water that morning, the fish labelled "fresh" at your local grocery store has almost certainly been sitting in transit for days. It has been caught, iced, loaded onto a boat, offloaded at a port, transported to a processing facility, packaged, shipped to a distribution centre, and finally placed on display â all before it reaches your hands. That journey can take anywhere from three to ten days, sometimes longer.
Frozen fish, on the other hand, is often flash-frozen at sea within hours of being caught. The technology used in modern fishing vessels locks in flavour, texture, and nutritional content at peak freshness. In blind taste tests, trained culinary professionals regularly struggle to distinguish between properly thawed frozen fish and genuinely fresh fish caught the same day.
This is why fish processing companies invest so heavily in their cold chain infrastructure. It is not just about extending shelf life â it is about preserving quality at the exact moment when it is highest. A well-frozen piece of salmon or cod, properly thawed in the refrigerator overnight, will outperform "fresh" fish that has been sitting in a display case for four days every single time.
The advice here is simple: do not shy away from frozen seafood. When shopping, look for fish that has been frozen at sea, and always thaw it slowly in the fridge rather than on the countertop.
Myth 2: Pregnant Women Should Avoid All Seafood
This one has done real damage. Born from legitimate concern about mercury levels in certain fish, this myth has been stretched and exaggerated until many pregnant women avoid seafood entirely â which is a shame, because they are missing out on some of the most valuable nutrition available to them during pregnancy.
The nuanced truth is this: some fish are high in mercury and should be avoided or strictly limited during pregnancy. These include shark, swordfish, king mackerel, and tilefish. But the vast majority of commonly eaten seafood â salmon, sardines, shrimp, cod, tilapia, and many others â are low in mercury and high in omega-3 fatty acids, which are critical for foetal brain development.
In fact, public health bodies including the U.S. Food and Drug Administration and the World Health Organisation actively encourage pregnant women to eat two to three servings of low-mercury fish per week. The DHA found in fatty fish is one of the most important nutrients for developing a baby's nervous system and cognitive function, and it is difficult to obtain in sufficient quantities from plant sources alone.
The blanket advice to "avoid all seafood during pregnancy" is not only scientifically unsound â it can genuinely deprive mothers and their babies of essential nutrients. The smart approach is to know which fish to avoid, choose lower-mercury options, and enjoy seafood as a regular, healthy part of a prenatal diet.
Myth 3: All Tuna Is the Same
Spend any time around serious seafood buyers or chefs, and you will quickly learn that this myth makes them visibly uncomfortable. Tuna is not a single product â it is a family of species with vastly different flavour profiles, textures, fat content, sustainability credentials, and culinary applications.
Skipjack tuna, the most common variety used in canned tuna, is mild, lean, and relatively affordable. Albacore is white-fleshed, slightly richer, and prized for its clean flavour. But it is the bluefin and yellowfin varieties that occupy an entirely different tier of consideration.
Yellowfin tuna â also called ahi â has a firm, meaty texture and a rich, clean flavour that holds up beautifully to searing, grilling, and raw preparations like sashimi and poke. When sourced well, it is extraordinary. The best yellowfin tuna exporters distinguish themselves not just by the species they handle but by their fishing methods, their handling protocols, and the speed and care with which the fish moves from ocean to customer. A yellowfin tuna that is line-caught, bled immediately, and handled with precision will taste fundamentally different from one that has been handled carelessly, even if both carry the same label.
This is why chefs and procurement managers who care about quality spend real time building relationships with fresh tuna suppliers they trust. The difference between average tuna and exceptional tuna is not just a matter of taste â it reflects the entire chain of decisions made between the fishing vessel and the plate.
If you have only ever eaten canned tuna and assumed all tuna tastes similar, seek out a well-sourced yellowfin steak and cook it simply with a hot pan and a little sea salt. You may never look at a can of tuna the same way again.
Myth 4: Seafood Is Difficult to Cook
This myth has kept a staggering number of home cooks from ever attempting to prepare fish at home. It is understandable â there is an anxiety around seafood that does not exist with chicken or beef. Fish feels fragile, temperamental, and easy to ruin. One wrong minute and you have spent good money on something dry and chalky.
But here is what experienced cooks know: seafood is actually one of the fastest and most forgiving proteins to work with, provided you understand a few key principles.
First, fish cooks fast â far faster than most people expect. A thick salmon fillet might need only four minutes per side in a hot pan. A thin piece of sole might be done in two. The moment you start treating fish like a chicken breast that needs to cook through completely, you are already on the wrong path.
Second, the "done" signals for fish are different from red meat. Fish is ready when it just begins to flake when pressed gently with a fork â not when it flakes dramatically. The carryover heat will finish the job after you remove it from the pan. Pulling fish slightly before you think it is done is almost always the right call.
Third, acid is your friend. A squeeze of lemon over cooked fish does not just add flavour â it brightens the entire dish and masks any fishy notes that might linger.
Shellfish, meanwhile, is arguably even simpler. Shrimp cook in minutes. Mussels steam open and announce their readiness by doing so. Scallops, given a very hot, dry pan, develop a golden crust in about ninety seconds per side.
The key is confidence and attention. Seafood rewards both.
Myth 5: "Fishy" Smell Means Bad Fish
This last myth is perhaps the most consequential because it governs how people shop for seafood â and it leads many consumers to make poor decisions at the fish counter.
The belief goes like this: good fish does not smell. If it smells fishy, it is old or bad, and you should not buy it.
This is partly right and mostly wrong.
It is true that excessively fishy or ammonia-like odours are red flags. Fish that smells strongly of ammonia, sulphur, or decay is past its prime and should be avoided. But the idea that truly fresh fish should be completely odourless is simply not accurate.
Fresh fish has a smell â it is the smell of the sea. It is clean, briny, slightly mineral, not unlike a walk along a beach. Different species have different aromatic profiles. Mackerel and sardines have a naturally more assertive smell than sole or halibut, but that does not make them inferior. It makes them mackerel and sardines.
Learning to distinguish between a healthy oceanic smell and the acrid stench of spoilage is a genuinely useful skill that takes a little practice. When in doubt, trust your instincts but educate them first. Ask your fishmonger when the fish came in. Look at the eyes â they should be clear and bright, not cloudy or sunken. The flesh should spring back when gently pressed. The gills, if visible, should be red and moist.
A fish that ticks all of those boxes but carries a mild, clean, oceanic scent is a good fish. Do not walk away from it because someone once told you that fresh fish smells like nothing at all.
The Bigger Picture
Seafood is one of the most nutrient-dense, versatile, and sustainable protein sources on the planet â when sourced responsibly and handled well. The myths that surround it tend to push people either toward unnecessary fear or unwarranted complacency, neither of which serves them well.
The best approach is curiosity. Ask where your fish comes from. Learn the difference between species. Seek out suppliers and markets that can actually answer your questions. Build a relationship with your fishmonger the way you might with a good butcher or a farmer whose produce you trust.
Seafood, approached with a little knowledge and a lot of enthusiasm, is one of the great pleasures of the table. It would be a shame to let a handful of persistent myths stand between you and a perfectly seared piece of tuna.





















