Most in-home use tests cover product, satisfaction and hedonic ratings. They lack the depth and imagery most helpful in understanding how consumers experience your product. How do they feel after they use the product? How do they articulate key benefits, especially in terms of how the product fits their needs? How does it impact their routine? Our blended research™ delivers more than just key measures -- we start with standard performance metrics, but then add innovative techniques such as eCollage™ and SceneBuilder. Plus, our new mobile phone features allow you to immediately gauge consumer reaction from photos or consumption diaries. You’ll get a more complete picture, with imagery, emotions and product descriptors to bridge the gap between product experience and communications. For more than 12 years, our creative approaches have delivered more depth and understanding into how consumers experience products. We have helped today’s top consumer product companies align product experience and communications, to bring hundreds of products successfully to market.
