Multi-Merchant Loyalty Programs offer a range of benefits for both customers and businesses. For customers, Multi-Merchant Loyalty Programs provide a one-stop-shop for earning rewards from multiple businesses. This can be convenient for customers, as they can earn rewards without having to remember multiple loyalty card numbers or track multiple reward programs. 

For businesses, Multi-Merchant Loyalty Programs can help increase customer loyalty and drive traffic to other businesses within the program. In addition, Multi-Merchant Loyalty Programs can help businesses improve marketing efforts by providing data on customer spending habits. This data can help businesses better target marketing campaigns and understand which products are most popular with their customers. 

Tobacco products are often impulse buys, and customers may not have the time or forget to bring their loyalty cards with them when they make their purchase. However, by scanning the barcode of the product, retailers can track the customer's purchase and reward them for their loyalty. 

Loyal-n-Save also allows retailers to see how much revenue they generate from tobacco products. This information can help retailers decide whether or not to continue selling tobacco products and help them calculate any associated costs and profits. Thanks for your question!