Changing business environment of Samsung
51Due论文代写平台essay代写范文:“Changing business environment of Samsung”，这篇论文主要描述的是三星自1938年创立以来，随着逐步的发展，目前三星已经成为了全球最大的电子产品企业之一，三星在全球范围内的扩张从未停止过，凭借着高性价比、高性能的电子产品，三星迅速占领着大量的电子市场份额，成为电子行业发展的标志企业。
Samsung has grown to one of largest electronics company since 1938. Since 1970's and early 1980's Samsung expanded globally with diversified intention into core technical business. Samsung leads the electronic industry with its high performance and with high growth rate along with stability.
2009 Global Market Share of 13 Percentage of different products available in market. Examples -: Mobile Phones, Monitors, Semiconductor.
1970 First Black & White (Model P-3202) production started Samsung-Sanyo Electronics.http://www.51due.com/writing/essay/sample63966.html
1969 SAMSUNG-Sanyo Electronics established (renamed SAMSUNG Electro-Mechanics in March 1975 and merged with SAMSUNG Electronics in March 1977)
1951 SAMSUNG Moolsan established (now SAMSUNG Corporation)
1938 SAMSUNG was founded in, Korea (Taegu)
Company: Samsung
Global Market share is terms of sales is as follows:
TV Market Share is 21.9%
Laser Printer Share is 13.7%
Mobile Phone Share is 16.7%
DRAM Share is 30.1%
TFT-LCD Panel Share is 25.7%
If we compare this performance to other companies Samsung emerges as world leader in at least 3 sectors which are TV, DRAM & TFT-LCD. This clearly shows us the dominance of Samsung in market and this is mainly due to its transparent policies, positive approach and honest efforts in being a global leader. This performance data is taken from Samsung's sustainability report for 2009 from Samsung official website.
We can clearly see that Samsung as a company is growing locally and globally Korea being its local market. This consistent growth of the company is mainly due to its marketing strategies which are paying off well. More details on Samsung's operations, marketing, product line etc can be found on:
The business environment keeps on changing and is unpredictable. So, it is very necessary to understand and react to this changing business so as to survive and grow in the market.Proper knowledge of business environment will make the entrepreneurs and businesses able enough to plan and implement strategies that are needed to identify the scope of improvement, create and exploit opportunities that come on the way, retain stability, gain competitive advantage and prepare appropriately for the upcoming challenges. The way the environment is analyzed and accordingly the strategies implemented, will define the track of the business.Here With the example of samsung.
The data collected will be analysed using SWOT. SWOT stands for strengths, weaknesses, opportunities and threats. SWOT analysis, is a strategic business planning tool used to determine the Strengths, Weaknesses, Opportunities, and Threats that exists in business. It includes identifying the business objectives as well as the internal and external factors which are likely to favour the business. It may be classified into:
Internal factors - strengths and weaknesses that are within (internal) organization.
External factors - opportunities and threats of external environment.
The internal factors can be classified into strengths and weaknesses depending upon their effect on organization and business objectives.The factors may include all of the 4Ps; as well as personnel, finance, manufacturing capabilities, and so on. The external factors may include macro-economic factors like - 'technological , legal,and socio-cultural changes, as well as changes in the marketplace or competitive position.'
According to B Kyle SWOT can be identified as internal and external in relation to environment.
Strengths: It usually tells about the positives of the company. How well we are doing in our area of interest. What is our position in front of competitor?
Weaknesses: Weakness refers to area of struggle of our company. Why are consumers not happy about particular product? Why are we not meeting sales target for a particular product.
Opportunities: It is directly related to external environment. It could be the areas where your competitor is not good at. We should try to utilize strengths in areas of our weaknesses. Are there any emerging trends or possibility to capture market by introducing new product?
Threats: It could be financial or development problem. Competitor's strength is major threat.
The above information which helps in doing the SWOT analysis and other graphical presentation helps to answer our objective questions mostly. Although it might not provide direct answer but clarifies strategies and benefits of organisation doing global and domestic business. It clearly reveals the benefits of proper marketing in terms of sales numbers.
PESTEL Analysis:
PESTEL analysis is one of the most important tool of business strategic management which helps in identifying the surroundings within which the company operates. It gives a clear idea about the threats, risks and opportunities that occur in the market. It helps in understanding the needs of market, it's fluctuations, whether the market is progressing upwards or downwards (i.e. growth - decline ratios) and thus makes the businesses able to develop strategies accordingly.
Conclusions & Recommendations
We have analysed and gathered data from Samsung Company in relation to our topic global versus domestic marketing a critical analysis. The conclusions drawn using company data alone cannot summarize our findings. However there are similarities in few points. If we look at the organisation section we can see how Samsung has come a long way to be recognised as a global brand. It shows that achieving such position in global market is very hard. Not only achieving but it becomes increasingly important to sustain that growth due to fierce competition. It shows how companies have to adjust or change their policies from time to time keeping in mind rising and falling economy. In general it alerts companies of being more innovative cautious of environmental changes. It also emphasis on limitations one has to face as the behaviour and taste of consumer changes geographically.
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