Early in the crisis, Prime Minister Mette Frederiksen appealed directly to Danes’ samfundssind. “We have to stand together by keeping our distance,” she said at a press conference on 11 March as the country locked down, one of the first in Europe to do so. “We need community spirit. We need help. I would like to thank… all who have so far shown that this is exactly what we have in Denmark – samfundssind.” Danes responded enthusiastically. Private companies helped ease pressure on healthcare services by procuring medical equipment through the Denmark Helping Denmark campaign – the response to which showed “incredible goodwill and community spirit,” according to the Danish Medicines Agency's Director General Thomas Senderovitz. Several of Denmark most-loved attractions also stepped up: the Lego factory began manufacturing visors for healthcare workers; amusement park Tivoli Gardens turned into a temporary kindergarten, with social distancing guidelines in place; and double Michelin-starred Alchemist pivoted from serving exclusive 50-course tasting menus to cooking pasta for 12 homeless shelters around Copenhagen.