‘After the rain falls/I’ve been sainted with a kiss/Oh, I’ve been missed, oh, I’ve been missed...’
Big Joanie cast a beautiful spell in their latest clip for ‘Sainted.’ Like haunting spectres, the British trio wander through the dark forest ready to conjure up a serious power, combining 80s goth pop with gloomy New Wave and their signature punk to create the perfect soundscape.
Says drummer and vocalist Chardine Taylor-Stone (via DIY):
‘Taking inspiration from Wicca and Orisha worship spiritual practices amongst the African diaspora, ‘Sainted’ creates a new Black British folk-gothic aesthetic just in time for Halloween/Samhain.’
Adds director Leanne Davies:
‘I was really inspired by the theme of ancestral connections to nature in the track, and by the idea that something as simple as the smell of lavender can transform the everyday […] We’re close to Samhain, which is all about connecting with the otherworld and your ancestors, so I wanted to make sure we referenced this. I imagined it as a cross between ‘Picnic at Hanging Rock’, ‘Blair Witch Project’, and ‘The Craft’; dreamy and magical with a dark edge. The track is rhythmic and ritualistic, so even without visuals it’s compelling and spell-like.’
Big Joanie’s Back Home is out November 4 via Kill Rock Stars.
- Bianca B.
