#saasdemandgeneration

B2B Demand Generation Services often fight to identify the right decision-makers in the organization. While it is an outstanding strategy to reach out to the senior-most person possible, it is also essential that the problem you are solving or the solution is one of the critical priorities for the person. We usually see people wanting to reach out to CEOs, CXOs hoping that if it comes from the top, the communication is likely to move ahead faster. In our practice, we’ve found that reaching out to the head of the department (VP, Director, etc.) and one level below that delivers the most equipped or interested prospects.