Aug 8, 2025
via @amicole
She Didn’t Fail. She Built a Legacy. (A Goodbye to Ami Colé)
An honest look at what happened with Ami Colé — and why it matters.
Diarrha N’Diaye-Mbaye is leaving the industry as one of its most important voices. She raised millions in venture capital, got stocked in hundreds of Sephora stores, and created a product line that was thoughtful, clean, inclusive, and genuinely loved. More importantly? She created belonging.
"You can be exceptional and still not win in this system." — Diarrha N’Diaye-Mbaye, Founder of Ami Colé
And while the beauty world is quick to celebrate moments of “diversity,” it’s far slower to sustain them.
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