Dec 30, 2019
Monday Motivation: 1980s Workout Edition
The new year is approaching and with it comes an onslaught of advertisements for exercise and weight loss. The above images feature the latest and greatest of 1980s fitness machines from West Bend Company. The company joined the fitness craze that developed toward the end of the 20th century with a comprehensive line of exercise equipment including the Total Gym.
The West Bend Company Records, 1911-1989 is a great resource for studying many aspects of advertising and marketing. The brochures above can be found in box 35 folder 4. Keep following us to see more from the West Bend Company and check out our other posts featuring their products from the past.
