#rouhi

Rouhi is a London-based womenswear brand known for its luxurious knits, striking patterns, and elevated take on wardrobe essentials. Rooted in the philosophy that clothing is a “reflection of one’s soul,” Rouhi merges craftsmanship with intentional design.

My contributions:

AW24 E-commerce Campaign – Led art direction and fashion styling, incorporating movement and accessories to enhance visual storytelling. Developed a detailed moodboard and provided movement direction to achieve dynamic, expressive imagery.

SS24 Marketing Street Campaign – Contributed to concept development, execution, and styling assistance, playing a key role in the brand’s first viral moment.

ASOS Feature & Collaboration – Crafted compelling creative copy, brand messaging, and positioning strategy for Rouhi’s debut feature and collaboration with ASOS, strengthening the brand’s presence on a global retail platform.