ROHO WEAR
We met the owner of this business while vending at the BLCK Market in Houston, Texas. We were impressed with the quality of his presentation, packaging and timeless and classic pieces of jewelry. Keep reading to learn more about ROHO WEAR and Nino, the owner of this black owned business.
Owner: Nino
Year started: 2018
Home base: Houston, Tx
University Alum: LSU
Let everyone know what your business offers.
We offer Contemporary African inspired accessories
Explain the meaning behind the name "Roho Wear".
ROHO, directly translated from Swahili, means Spirit. In addition, different iterations of the word Roho also translate to spirit/soul in several other African languages. As children of African, we carry the spirit of Africa everywhere we go and in all that we do.
What is your "why"?
ROHO WEAR was started as a brand that encourages Africa's cultural ambassadors in this diaspora to represent their heritage in a simple, yet bold manner. We aim to make it as easy as possible to spread African culture to the world while representing our roots #REPROOTS.
