#rnf technologies

Being one of the biggest industries, technology is an incredibly exciting field to work in. It’s amazing how each and every business’ success highly depends upon their ability to keep up with the latest technology and utilise in the best way possible for their marketing and development purposes. Modern consumerism involves digital marketing as an integral part now. And as businesses continue to grow and technology continues to evolve, there are a few major trends and tools including data analytics, chatbots, social media marketing and more that need to be focused upon. 

Listed below are some of the trends to leverage for both small and large businesses that will help in better understanding of the marketing and tech trends. 

Staying updated with the latest data analytics tools.

Being one of the most crucial aspects of any business and critical to decision making, data analytics aids companies in understanding the behaviour and intent of their customers, develop products or services accordingly, and personalise content. Insights from the data-derived information can be immensely beneficial to any business. Added benefit of advanced data analytics tools can be fraud prevention. Any scam or fraud that might be a threat to your business should be detected and tackled as early as possible with the help of the latest tools.

Social media marketing on the rise.

There’s nothing that can replace the relevance of social media marketing. Regardless of the industry you work in, social media is crucial for the success of any business. Customers love to be contacted and listened to. On-on-one communication with the customers is essential to know what’s on their mind, know their queries and concerns, realise the shifts in their demands, and a lot more. Therefore, digital marketing trends and knowing just the right way to up your Instagram, Facebook, Pinterest, Linkedin or Twitter game is the key to thrive in the modern market.

Higher demand for chatbots.

The more personal touch you give to your customers, the more likely they are to return back to you. You must never leave your customer without an answer. Surveys show that the majority of the customers prefer using chatbots as they often yield a speedy response. You can dramatically expand your contact strategy with the help of AI powered chatbots as they help you answer your customers at any time of the day they’d want to. 

The relevance of seamless UX experience.

The more engaging and seamless user experience you provide, the more customers will keep coming back to you; be it for an e-commerce shop, or a website. Safe browsing, mobile-friendliness, customised content, visual appeal, and relevant information - all of these make for an excellent user experience. 

Having worked for over a decade in the tech and marketing space, I can surely say that the modern world needs the modern solutions. The more efficient solutions you provide to the customers, the better your business will survive in this tech-savvy world!

Author Bio- 

Faisal Abidi

Businesses are looking for people with a creative side and who are better at this than graphic designers. They are very crucial for an organization, as they create unique and innovative art that helps companies connect with their customers. Graphic designers work hand in hand with other departments to enhance the quality of everyone’s work. They help improve a company's productivity, and are vital to a business’ growth. Therefore, in this article, we will be talking about what qualities and skills one should look for before hiring a graphic designer to be part of the organization. 

Entrepreneurs, as well as established firms, need graphic designers, but they should be very careful before hiring one. Many scam companies or individuals pretend to be real graphic designers only to fool others and make a quick buck. Legitimate firms will provide the best-in-class graphic designers who will be an asset to a company. 

Now let’s take a look at the criteria one needs to take into consideration before choosing a graphic designer:

Experience

When hiring a graphic designer, look for the past experience of the individual. Many designers have diverse work experience that includes a variety of clients. Those who have previously worked with the communications team of an organization will have a better understanding of budgetary constraints and they will have developed skills across various disciplines.

Portfolio

Going through the portfolio of a graphic designer will reveal a lot about the person. If someone shows fewer samples, then it indicates that they are inexperienced. However, if someone shows numerous samples of their work belonging to diverse industries, it is a clear indication that they are highly experienced. Looking at the portfolio will also tell whether the designer is suited to work for a company and meets its requirements. 

Reviews

Another point to keep in mind is client testimonials and google reviews. Reading what former clients think about the work helps gauge the expertise of the graphic designer. If there are mostly positive reviews then it means that the individual is able to form a good connection with the client and deliver what is required. If there are negative comments, then that particular graphic designer may not be the best suited for the organization. 

Workload

It is important to learn beforehand how much workload the person can handle. A graphic designer must be able to handle the work assigned to them for the day, if they are unable to fulfill this task then they become a liability. Hence, before hiring the individual, the amount of workload must be made clear. 

Skill Set

One of the best ways to figure out the value of a graphic designer is by testing their skillset. It does not have to be a complex test, it can be something as simple as creating a design for business cards, or an image for a label on a product. An experienced and high-quality graphic designer will be able to meet the expectations of the employer. 

Author Bio-

Faisal Abidi

Did you know that more than 75% of internet users don't go past the first page of search results? 

In such a scenario, it makes sense for businesses to compete ferociously for the top rank on Google! In fact, your competitors may also take this a bit further and kickstart a negative SEO campaign against your business to bring down your rankings. 

If left unchecked, this can hinder your business' growth and also affect your online visibility. In serious cases, your business website may be marked as "spammy" or "fraudulent." 

Such malicious parties can do this by linking your business website to questionable websites, spinning bad reviews around your business, or erasing your high-quality backlinks. In this piece, we will tackle the first problem.

What Are Spam Backlinks? 

Explained simply, backlinks involve linking one website to another. When high-quality websites link back to your business website, Google believes that this has been done because your content is authoritative and valuable. Inevitably, good backlinks help to improve your website's search engine rankings in the long run.

Spam backlinks, on the other hand, do the opposite. These links direct people to your website through suspicious and sleazy websites. Also known as toxic links, they are notorious for bringing down your organic rankings.

So, not all backlinks are bad. Most of them are great for your web presence and business. However, here are the scammy and fraudulent ones that you should absolutely avoid: 

Links from flagged websites.

Links on gambling websites or on sites that are not related to your business.

Quick Steps To Take

Removing spammy and fraudulent backlinks can be a bit tricky. However, it is a necessary step that must be taken so that your web presence is not negatively impacted. Here are some of the primary measures you can take to eliminate them:

Identify their origin: You can use a variety of tools, including Moz and SEMRush, which specifically highlight toxic links. These also have indicators, such as spam scores, for you to ascertain whether the website is actually a suspicious one.

Ask them to remove the backlink: Send a request to the webmaster after jotting down the contact details from the problematic website. While the chances of removal of such spammy and fraudulent backlinks are low, this is an essential step that you must perform, as per Google.

Send in a “disavow” file to Google: Now is the time to open up Google Search Console and send in all the links that should ideally be disregarded by Google while ranking your website. We recommend that you do this only after carefully assessing the websites in question. You don't want to commit the mistake of losing out on good backlinks! If your case is strong enough, Google will do the needful. 

Spammy backlinks can be significant hindrances for businesses working hard to maintain a respectable online presence. However, if you follow the steps mentioned above every now and then, you will easily be able to tackle this menace without having to run from pillar to post!

Faisal Abidi