#responsibleforestry

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Purchase positively: FSC’s call to consumers

WHAT IT IS:

FSC US and WWF collaborate with big name brands in an online video, urging us to buy products from responsibly managed forests.

We’re taken on a journey from forest glade to shop floor to see how buying FSC products is good for both planet and people.

WHAT WE LOVED:

As well as being hosted on YouTube, the video can be found on the campaign microsite, a well- designed platform that provides users with more information about FSC and sustainability.

WHAT WE LEARNED:

There is nothing more powerful than telling the human story behind products. With a clear message, storytelling can empower consumers to take ‘one simple action’ for the better.

WHAT WOULD WE DO DIFFERENTLY?

While the story was clear and simple, the video was quite traditional. Taking elements of style from the micro-site could make it more visually engaging and give a consistent look and feel.

HOW WELL DOES IT SUPPORT THE BRAND?