#respectichi

(Tweets 1 and 3 translated by killadelfo, tweets 2, 4 and 5 translated by me because Shirakura and other a-logs won’t do it)

Some context:

Tweet 1 - 「雉も鳴かずば打たれまい」 directly translates to "If the pheasant didn't ring, then it wouldn't have been hit". At a stretch, it sounds like victim-blaming in rape culture. Also, the “semi-official streaming site” Shirakura is referring to is TokuHD, who are currently streaming Kamen Rider Agito and 555 with abysmal subtitle translation quality (Honshin and Olfenok) and were apparently licenced by an unknown third-party (if anyone knows, please tell me and I’ll update this).

Tweet 2 - The North Wind and the Sun, one of Aesop’s fables that teaches the superiority of persuasion over force. You can read the story here if you’re too infantile to read Wikipedia.

Later on, TV-Nihon officially announced that they have decided to stop subbing Saber and Zenkaiger, softsubs or hardsubs alike, with Takenoko stating that he doesn’t want to worry about legal trouble on their team. Whether or not they will sub future series is still unknown at the moment. Nothing has come back regarding the apparent C&D from Toei, particularly as NewZect and KRDL haven’t received anything else from them apart from one email (and KRDL received theirs in 2019 apparently).

Despite this, Shirakura has expressed his gratitude for fans across the world who watch Toei’s shows, no matter how they watch them. It’s a far cry from “I believe there’s no fanbase of Kamen Rider in the west practically.”

So now, let’s dissect the whole situation, from fansubbing, streaming and official releases to Shirakura and the Western fanbase.

Fansubbing, streaming and official releases: le Happy Merchant intensifies

There was a time when TV-Nihon held a monopoly in tokusatsu fansubbing, subbing series that other people normally wouldn’t have cared about, including the Chouseishin and Tomica Hero series. They were known for their mistakes in translation and extensive use of different fonts and effects, which led to groups like Over-Time springing up over the past decade in an effort to diversify the fansubbing scene and break up TV-Nihon’s monopoly. (It’s time to #ReleaseTheFonts, TV-Nihon. Get that hashtag trending.) Though TV-Nihon seem to have this unspoken rule to not mention other sub groups on their forums, the recent C&D debacle has resulted in a truce of sorts between them.

Many tokusatsu fans outside of Japan will have known of the genre through fansubs and I am no exception. It’s very likely that for a long time, Japanese executives thought the only toku Westerners liked was Power Rangers, but in recent years, the increasing popularity of tokusatsu in the West has led to companies like Toei and Tsuburaya drawing up plans to release their series in the West. Presumably due to the two companies’ different attitudes to copyright, their IPs are being treated differently, as I will detail.

Tsuburaya - Based and redpilled For some reason, Ultraman is a franchise that very few fansub groups have cared about over the years, which makes Tsuburaya’s Western expansion that much more special.

Before 2018, Crunchyroll streamed Leo, 80, Gaia, Nexus, Max, Mebius, Ginga (S), X, Orb and Geed, but they have now been removed from the platform as Mill Creek Blu-rays, TokuHD, TokuSHOUTsu and Tsuburaya’s YouTube channel became more prolific.

Tsuburaya has been streaming the newest episodes of Ultraman weekly on their YouTube channel since 2012, presumably because their coverage on TV Tokyo and their affiliates don’t cover all of Japan. They have added Chinese subtitles to their episodes since either Geed or R/B and even though their translations of some names can be a bit autistic, they have added English subtitles to their episodes since Z following the release of Ultra Galaxy Fight: New Generation Heroes with dual audio and multi-language subtitles (including English). Alongside reruns of older series, Tsuburaya releases episodes on YouTube every week, which are then available for two weeks. In addition, they also have separate channels where they publish dubs for Ultraman episodes in Mandarin, Korean and even Cantonese (official TVB Tiga-Mebius dub release when), which is pretty based if you ask me.

Tsuburaya doesn’t seem to do takedowns of their materials on YouTube, though they do claim ownership of the material posted by other channels so that ad revenue goes to them. It’s the reason why whole series of Ultraman and various compilations using footage from various episodes are still surviving on YouTube today. Cynically though, I suspect that the main reason they don’t do takedowns is because they can’t afford to following years of financial problems and their decades-long conflict with Chaiyo Productions. They probably thought that it wouldn’t be worth it.

Toei - Cringe and bluepilled Is it any wonder that the one company with the more popular series amongst a niche fanbase would be so Jewish with their copyrights? While entire series and various compilations have been taken down by Toei over the years (which they technically have the right to do), they don’t give fans (particularly outside of the US) a lot of options to support them officially, so they only dug this hole for themselves. It’s also very naive of people to presume that Toei doesn’t know about fansubs; it would be fair to say that it’s an open secret that neither Toei nor fansub groups can acknowledge for fear of legal retribution.

From 2015 to 2019, Shout! Factory have released Super Sentai series from Jetman (the first pre-Mighty Morphin series to be released in the West) to Hurricaneger, but since Power Rangers was sold from Saban to Hasbro, Shout! Factory have not regained the rights to distribute any further series and Toei hasn’t done much lobbying in that regard. However, Shout! Factory have begun streaming some Kamen Rider series from 2020 on TokuSHOUTsu (Shout! Factory TV) and Tubi (in addition to the Super Sentai series they had already licenced), namely the original series, Kuuga, Ryuki, Zero-One and the Heisei Generations FOREVER movie. Agito and 555 are streaming on TokuHD (as I mentioned before) and Amazons is streaming on Amazon Prime.

While Toei does have an official tokusatsu YouTube channel, where they stream their library of series similar to how Tsuburaya does with their YouTube channel, it is only available in Japan. In April 2020, Toei began uploading their series on Toei Tokusatsu World, a separate YouTube channel created specifically for their Western fans that immediately got taken down by copyright strikes on their own content. Aside from streaming Metal Hero series and other toku series nobody cares about, they’ve only bothered to upload the first two episodes of every Kamen Rider series on there, with no plans to follow through with the rest of the episodes (Super Sentai is only available in Asia because of the last paragraph). Apparently, the official subtitled release of the first two Kamen Rider episodes was funded by the J-LOD scheme (Japan Content LOcalisation and Distribution) established by the Ministry of Economy, Trade and Industry and that they hope that fans would provide subtitles for the rest of the episodes. The only problem is that YouTube discontinued its community captions feature last year and I have been unable to find any evidence of Toei suggesting such a thing from their fans, so I can only assume that they either weren’t transparent about it or had no intention of doing so at all. You can see why I prefer Tsuburaya’s approach better. Frankly, I think Toei should have just uploaded TV-Nihon’s releases and called it a day.

There’s a Europoor sperg on Twitter (and the TV-Nihon forums) by the name of HowlingSnail who always complains about tokusatsu series only being licensed in the US. Like him or not, you’ve got to admit that he does have a point. Even in the age of VPNs and multi-region DVD players, the entire world has to be considered when it comes to international licencing and expansion because believe it or not, the “West” isn’t made up of just the US alone. Things shouldn’t have to be like this, and yet, things are the way they are.

Around the time that TV-Nihon (apparently) got C&D’d, Western fans were pissed that The Tokusatsu Network posted news of Toei streaming Kamen Rider Drive on their Japanese-exclusive channel, rubbing salt into their wounds, while also not saying anything about the current situation with fansubs. In TokuNet’s defence, I can understand why they wouldn’t do that; on top of being based in Japan, they’ve done interviews with various actors and producers on their YouTube channel, plus their senior editor, Tom Constantine, has made cameo appearances on a few episodes and movies. So if anything, TokuNet are closer to Toei than any other news site covering tokusatsu.

In summary, Toei are complicit in enabling this shitstorm that could have been preventable if they weren’t so incompetent and out-of-touch with their Western fanbase. If more scrutiny was exercised during the negotiation of Western licencing, we probably wouldn’t have had the TokuHD disaster. If Toei were more transparent with their intentions for streaming their toku series in the West, fansub groups would be more than happy to contribute to the official subtitles and/or take their (unofficial) releases down (though I don’t necessarily agree with this practice entirely). Or maybe if Toei actually made a media release saying that it was actually them who sent the C&D’s to KRDL, NewZect and TV-Nihon, we wouldn’t have had this debacle and this post would just be me talking about the death knell for tokusatsu fansubs (which would probably be just this section of the post).

In the lack of free and easily accessible means to access media protected behind paywalls and geoblocks, people will always turn to things like “illegal” streaming sites and torrenting, particularly when they believe that multi-million dollar companies don’t deserve their hard-earned money just because they keep bugging everyone to give it all to them.

(Also, I know someone called me out in one of my linked posts where I described Toei’s attitude to copyright as “Jewish”, but fuck you, my stance doesn’t change just because a few people got their fee-fees hurt from poking their noses into other people’s business. If Toei changes their attitude and gives us a plan for international distribution, then I might soften my stance.)

Shirakura and the Western fanbase: lolcows in their own right

So it’s been established that it’s a bad idea to tag Shirakura or anyone affiliated with Toei regarding this situation with the TV-Nihon C&D (or fansubs or leaks or whatever in general) because we don’t have the full details and they probably have no idea of what’s going on. Look, I know Shirakura is worthy of criticism for some things, but this is not one of them because he is the director of planning and production at Toei - he’s not responsible for international distribution or copyright takedowns. All that these spergs on TokuTwitter have done is prove that Shirakura has no idea what is going on and made Japanese fans aware (to some extent) that spergs like them exist. The irony behind Shirakura’s actions as the producer of some Kamen Rider series and his interactions with Western fans is the reason why I lovingly coin “The Shirakura Paradox” as a phrase to describe it.

I’ve noticed that a lot of people on TokuTwitter are very paranoid and reactionary. They believe in conspiracy theories like “TV-Nihon actually got C&D’d” and “Over-Time got C&D’d as well” when 1) the notice they got wasn’t a C&D per se or even a DMCA and 2) Over-Time never got C&D’d, though they did help TV-Nihon analyse the email and decided to stop posting about their releases when they were convinced that the email was somewhat legit (because a Toei email can’t be faked due to the Sender Policy Framework, or SPF).

With regards to the “reactionary” part, the main example relating to this is twt_tokusatsu, who has been blamed for causing this debacle with fansubs because Shirakura replied to her tweets (that did NOT mention fansubs) with a joke. However, another big example is WeiWenn and Ichi of the Castranger podcast. “What?”, I hear you ask in a surprised tone, “What do they have to do with all this?” If you want to know the story behind them, take a look at my Shirakura Paradox post under “You are supposed not to know about Trinity”.

I know this debacle was two years ago and that Ichi has deserved enough blame (and apologised) for posting scans from a toy catalog targeted at distributors and not consumers, but why the hell is WeiWenn being blamed when he only mentioned “Trinity” (in verbatim) possibly referring to Agito Trinity and not Zi-O Trinity? WeiWenn has been sent death threats because entitled manbabies with gunts can never read the latest leaks about new toys. As a result, WeiWenn has deleted his Twitter account, claiming that Shirakura’s joke was the last straw (Ichi has also deleted his Twitter account as well). Anyone who blames WeiWenn (or Ichi) for somehow causing the TV-Nihon C&D’s is just as retarded, if not more, than the people who still blame twt_tokusatsu, especially when the damage has already been done and the debacle is already two years old. As such, I stand behind #RespectWeiWenn and #RespectIchi. For more information, check out this Twitter thread and the below video.

Things like this are the reason why the tokusatsu fanbase in the West is seemingly on thin ice with Toei. If you ask me, TokuTwitter as a whole deserves to be discussed and mocked on sites like 4chan and Kiwi Farms, because some individuals seem to act in a manner resembling lolcows. On top of that, I wish that tokusatsu fans in Japan would talk more about this retardation and join in the circlejerking with their Western counterparts who are more sophisticated and logical.