Disclosure of personal an contact information by young people in social networking sites: An analysis using Facebook profiles as an example.
Taraszow, T., Aristodemou, E., Shitta, G., Laouris, Y., & Arsoy, A. (2010)
This study aimed to look at “... the habits of young Facebook members with respect to publishing personal and contact information.” The methodology it used was directly observing profiles - so actual field data. 131 Facebook profiles were observed, and all members were in the age group of 13-30s.
INTRODUCTION TO SOCIAL NETWORKING SITES:
SNSs can be defined as “... web-based services that allow individuals to:
construct a public or semi-public profile
communicate with other uses with whom they share a connection and
view and navigate through their own list of connections as well as those of others.
Acquisti and Gross (2006): “Internet-communities where individuals interact with others through profiles that represent their selves.”
“SNSs simplify communication by integrating digital communication and publishing, supporting an individual’s construction of their digital identity and providing a single-point access to various communication tools, thus enabling communication across time and space.”
“The main motivation is communication, interaction and maintaining relationships.” Is this just adults or children too?
CHARACTERISTICS OF SOCIAL NETWORKING SITES:
“... their main characteristic consists of visible profiles that display not only an ‘articulated list of friends’, but also detailed personal information.”
:... create a profile to ‘type oneself into being’.” So create an online self.
“Nobody is really forced to join an SNS, create a profile and reveal personal information.” But now we need to stay connected via online.
“... the connection of users with people they already know in real life, that is, existing friends, or to completely new people.”
“The public display of connections is a crucial component of SNSs.” Why?
“... profiles on Facebook used to be by default visible to any other user unless the profile owner denied permission. (...) Facebook changed their settings and made profiles by default visible to friends only, with the option to change one own’s profile into a public one.” But how many people, or more specifically adolescents, know about this and want to keep their profile private?
CONCEPTS OF PRIVACY:
“...privacy is a relative concept that should be seen as a continuum.”
“...privacy is understood as the ‘right to be let alone’.”
“...whether and how the law will protect the right to privacy.” But nothing is ever fully private once online. An example is unauthorized circulation of individuals’ portraits.
“... privacy means one’s control over one’s own personal information.” A good definition to use!
“... individuals are continually engaged in a process of adjustment to find a balance between the desire for privacy and the desire for disclosure of one’s self to others.” New technology can alter this balance though.
“... it is almost impossible to know when, how and to what extent others circulate one’s own personal information in SNSs.”
Privacy is also “... the ‘monitored’ and ‘searchable’ part of anyone’s life.” , “... traces of information that one ‘leaves’ behind in the environment.”
“... ‘life where less can be searched is a life more private’ (Lessing 1998: 1)”
“... individual life becomes more and more monitored as well as searchable as every activity online can be monitored and leaves a footprint or record.”
Privacy can also be: “... aspects of a person’s life that are culturally recognized as being safe and protected from others’ judgement.”
PRIVACY IN SOCIAL NETWORKING SITES AND IN FACEBOOK:
“Internet users, members of SNSs in particular, seem either not concerned about their privacy or not aware of the loss of privacy they suffer during their time online.”
“... the teenagers and young adults freely disclose personal and private information on SNSs.”
“Barnes (2006) argues that the privacy paradox occurs when users, especially teenagers, are not aware of the nature of the Internet in general and SNSs in particular.” → “... a disconnection between the users’ desire to protect their privacy and their actual behavior.”
SNSs encourage people to reveal personal info, and “That encouragement results in people really disclosing personal information without connecting it with their subsequent loss of privacy.”
On SNSs, “... any information is personally identifiable.”
“... an individual’s privacy concerns are only a weak predictor of his/her membership in an SNS.” They would join and share anyways. Why?
“... some SNS members demonstrated significant misconceptions about the SNS’s reach as well as the visibility of their profiles.” Not educated?
“... teenagers being generally worried about privacy issues and setting their profile to private, yet revealing private information to several hundred people in their friends’ list whom they have known only casually.”
“... Facebook members reveal a great amount of personal information about themselves openly, while at the same time they are not aware of their privacy options or who can view their profile.”
“.. most youth are aware not only of the type of information they are publishing in Facebook, but also of the potential dangers related to publishing detailed contact information.” But then why do they still participate in risky behaviour?
GENDER DIFFERENCES IN REVEALING PERSONAL INFORMATION:
“... female members were less likely to disclose their sexual orientation, personal address and mobile phone number than male members.” Are females generally more cautious?
Do “... males disclose different types of information than females do”?
THE STUDY:
131 young people (68 females and 63 males)
Ages ranged from 14 to 29 years. “The age range was decided according to the European Commission’s defined age range for youth, which is considered to be from 13 to 30 years.”
“... those young people whose Facebook profiles were examined, were not aware of this process...” Ethics issues?
Study used SPSS to analyse data.
RESULTS:
“Almost all subjects (89.3%) published a portrait profile picture of themselves from which one can identify their gender and approximate age.” Do people realize a picture can reveal information about themselves?
“... the majority of the subjects published their real names (96.2%) in comparison to a partial name (3.8%) or a fake name (0.0%).”
“... all participants disclosed their birth date...”
“No significant difference was found with respect to having a public or non-public ‘profile’ between female and male users.” as well as a portrait picture, real name, birth date, website, IM screen names and hometown.
Males were more likely to disclose their mobile phone number and other numbers, email addresses and home address than females.
“...96.6% of the participants aged 13-17 had their profile set as private, whereas among participants aged 18-22 only 64.1% had that.”
DISCUSSION AND CONCLUSIONS:
“... even though profiles are set to private, people tend to accept as their friends complete strangers.” Why? A feeling over control to whom they accept as compared to a completely public profile? “Thus, revealing personal and contact information on their profile only to friends can be equally threatening as having a public profile.”
“... most people use a facial picture of themselves in their profiles (...) This can pose a risk to members as it removes their protection of anonymity and allows them to be identified in real life as well.”
“Providing a full [real] name can make users more easily traceable in their real life.” But maybe want to be found?
“... potential ability to reconstruct users’ social security numbers utilizing a combination of information often found in profiles...” Identity theft. Do we have something like this in NZ?
“... majority of people reveal their email address to others...” Not only bullying can occur, but hacking of other profiles.
“Several incidents have become known through the media, where strangers found potential victims from SNSs, tracked them down, followed them and sometimes abused or even killed them.”
“... males report more often their mobile phone number than females do...” Reasoning? “... males are considered to be more dynamic and powerful, also less concerned with possible harm. Thus, without thinking too much about it, they reveal their mobile phone number on the Internet.”
Males between 18 and 22 are more likely to share their email address, IM screen names and home address than females. Reasoning? “... males of this age group are developmentally changing (moving from teens to adulthood) and want to present themselves as more independent, powerful and available to other people.” and “... males are more likely to have positive attitudes towards the Internet as well as greater experience in using it.”
“... clarifying young people’s knowledge and consciousness of privacy issues in SNSs with surveys or interviews is part of the continuing research agenda of this project.”
“... youth, especially between the ages of 18 and 22, seem unaware of the potential dangers they are facing when entering real personal and contact information in their profiles while accepting ‘friendship’ requests from strangers.”














