VICTORIA, British Columbia (12/30/2015)--The World’s Leading Independent Sportswear Brand DRYWORLD INDUSTRIES is pleased to announce a record 5-year manufacturing partnership deal with Brazilian giants Fluminense FC. The contract is the most valuable to be signed in the last 5 years in Brazil, highlighting a remarkable rise to the top of the sports market place for the young brand hailing from the west coast of Canada.

A club both traditional and pioneering, Fluminense is the first club in Brazil to announce a new partnership with DRYWORLD for the supply of sports equipment starting in February 2016.

In addition to a significant investment from DRYWORLD, Fluminense also profits by valuing advancement in sport science and the enterprising nature of innovative products designed specifically for their athletes, which DRYWORLD brings to the club and market.

“Fluminense has always been characterized as a pioneering club. This is how we work. Thinking about the best for the club, innovating without fear of challenges. Fluminense and DRYWORLD share the idea of being innovative and winners together,” said club president Peter Siemsen.

And with a special dedication to Fluminense, DRYWORLD is preparing to launch even more technology in the global sports market starting in the heart of Rio de Janeiro. The company’s new DRYSKYN technology was developed specifically for the climate of Brazil, supporting the athlete by stabilizing their heat signature, managing moisture and allowing the athlete to move freely.

“The launch of DRYWORLD in Brazil is the first and most important step toward leveraging our brand in the global market, while we bring a new quality and innovation for the Brazilian market,” said Matt Weingart, Co-Founder of DRYWORLD.

Early indications on social media suggest that the new partnership comes with the blessings and well wishes from the hearts of the most passionate fans in the world.

“By becoming partners with an illustrious club such as Fluminense FC and the loyal fans, who have a very rich history with football in Brazil, we believe DRYWORLD can become part of the DNA of the sport and a valued part of the culture,” added Brian McKenzie, Co-Founder of DRYWORLD.

With even more news already set for release, 2016 is due to be a banner year for the Canadian brand.

About FLUMINENSE/DRYWORLD MERCHANDISE FOR SALE

Authentic Player replica jerseys, official fan replica jerseys and a variety of merchandise apparel will be available at these locations in these countries in February 2016:

Brazil – www.netshoes.com.br, Centauro, Decathlon, Fluminense Franchise Stores, DRYWORLD Stores, plus many boutique sport shops

North America – http://www.fanatics.com, www.worldsoccershop.com, DRYWORLD Stores

Europe – www.kitbag.com, www.pro-direct.com, DRYWORLD Stores in 2017

About FLUMINENSE FOOTBALL CLUBE

Known simply as Fluminense, (www.fluminense.com.br) is a Brazilian sports club best known for its football team that plays in the Campeonato Brasileiro Série A, the top tier of Brazilian football and the Campeonato Carioca, the state league of Rio de Janeiro. The club is based in the Laranjeiras neighbourhood of Rio de Janeiro. Fluminense is a demonym for people who reside in the State of Rio de Janeiro. Although football is the club's original endeavor, the club is today an umbrella organization for several teams in more than 16 different sport activities. International acclaim came in 1949 with the awarding of the Olympic Cup, an award given annually by the International Olympic Committee to an institution or association with a record of merit and integrity in actively developing the Olympic Movement.

About DRYWORLD Industries

DRYWORLD Industries (www.thedryworld.com) is the world's leading independent sports brand. Based in Victoria, BC, Canada, DRYWORLD has created a line-up of technologically advanced products and materials that cater to the serious athlete. The DRYWORLD line-up includes DRYFEET Performance Footgear, a groundbreaking new product making waves around the world; BIOSKYN, the world's first thermo-regulating, waterproof, and technical compression athletic wear line; BAREFUTA, the world's first thermo-regulating, waterproof line of cleats for baseball, soccer, football, and rugby; and HauteD, high society athletic wear. All DRYWORLD Products and replica team merchandise will be available in DRYWORLD Franchise and Corporate stores launching in 2016. All DRYWORLD products are designed by athletes and are independently lab tested by the Canadian Sport Institute (CSI).

Contacts

DRYWORLD INDUSTRIES INC.

Media Contact

Sarah Hale, 604-312-6502 [email protected]