#reirank

I review a lot of wholesaler and cash buyer websites. Most of them have the same problems. Here's a quick checklist you can run on your own site right now.

Above the fold (what visitors see without scrolling):

Is your headline specific? "Sell Your House Fast in [City]" beats "We Buy Houses"

Is there a form OR phone number visible immediately? If they have to scroll to contact you, you're losing leads

Are there any trust signals? Reviews, years in business, number of homes bought

Content:

Does your page mention specific neighborhoods and cities you serve?

Do you have pages for the specific situations you help with — foreclosure, inherited property, divorce, fire damage?

Is there any real social proof — actual seller testimonials with names/photos, not generic stock quotes?

Technical:

Does your site load in under 3 seconds on mobile? Pull it up on your phone right now

Is your Google Business Profile claimed and optimized?

Do you have a sitemap submitted to Google Search Console?

The conversion killers I see most often:

Stock photos of generic houses instead of real properties you've purchased

No local language — the site could be anywhere in the country

Call to action buried at the bottom after a wall of text

No phone number visible on mobile

If you fix the above-fold issues alone you'll likely see a meaningful improvement in conversion rate without spending a dollar more on ads.

Most marketing agencies try to serve everyone. That's always felt like the wrong move to me.

I spent 15 years building digital businesses — an ad network, content sites, affiliate operations — and what I kept seeing was that the operators who went deep in one niche consistently outperformed generalists. So when I decided to build an agency, I made a deliberate choice to go narrow.

The niche: digital marketing for real estate investors, wholesalers, and cash home buying companies.

Here's why this specific niche made sense to me:

The problem is real and specific. Most marketing agencies don't understand REI. They don't know that Meta's Special Ad Category restrictions eliminate most standard targeting options for housing.

They don't understand that a "lead" in this business isn't a form fill — it's a motivated homeowner with a real timeline.

They don't know how to track a lead from the first click to a closed deal through a CRM.

General agencies apply general solutions and wonder why CPL goes down, but the deal count doesn't.

I have insider experience. I didn't just read about REI marketing. I built the marketing operation for a real cash home buying company — SEO, paid ads, CRM integration, attribution tracking, content strategy. I know what works because I tested it with real money in a real market.

The market is underserved. There are thousands of wholesalers and cash buyers across the US who are running their businesses on referrals and prayer, with no real marketing system. They can't afford the big agencies and don't trust the generic ones. That's a gap worth filling.

The agency is called REIRank. Early days still, but the positioning is clear, and the pipeline is building.