Aug 23, 2015
Currently reading;
Tony Fry, Design Futuring: Sustainability, Ethics and New Practice. UNSW Press (Sydney : 2009).
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Currently reading;
Tony Fry, Design Futuring: Sustainability, Ethics and New Practice. UNSW Press (Sydney : 2009).
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REDIRECTIVE PRACTICE. A conversation between Tony Fry and Marjetica Potrc
Tony Fry: The proposition of redirective practice is that it has to reach beyond art, its institutional spaces and cultural activism. I would suggest that for something to be attained there always has to be something at stake. Redirective practice is in general terms is any practice redirecting us away from the direction in which we, en mass, are currently traveling (increasing unsustainability) and toward the direction we need to go (the sustainable). More specifically, it is the naming of a common practice to which cultural producers can subscribe through which they share a collective intent that is able to be expressed by different means. Thus, as artists, designers, architects, writers etc we can declare their common aim and their solidarity.
Marjetica Potrc: To sidestep a little, let me make a note about the exhibition 'Designs for the Real World' organized by the Generali Foundation in Vienna in 2002, where I built a structure 'Rural Studio: Butterfly House'. The Generali Foundation is one of the institutions that I find highly relevant. I find it old fashioned not to include cultural institutions in the mainstream of debates on practices beyond neoliberalism, including bottom-up, or individual initiatives in architecture. Raising awareness might be old fashioned educational strategy, but it still works and is necessary today. I am not into institutional critique. I think it's important to distribute and share the knowledge, so we can all learn from practices of others. And of course it is important to practice what you talk about. That's how I understand redirective practice you talk about: 'Redirective practice is name for collective and individual forms of action employed to usher in a process of cultural remaking'. Take a quote of Jean Luc Nancy: 'Existence of an individual is understood essentially as co-existence. Being is always 'being with,' and 'I' is not prior to 'we.' Can we say that the may core of redirective practice is responsibility to themselves and to others?