#redirect chains

Nowadays, in the digitally evolving era, where online campaigns and websites drive business success, understanding how users interact with links is crucial. This is where redirect tracking steps in. Although it might not always take center stage in digital marketing conversations, redirect tracking offers profound advantages that can elevate your strategies. Let’s explore why adopting it is a must for your business.

What is Redirect Tracking?

Redirect tracking entails observing and analyzing the pathways users follow when they click on a URL. Often, links route users through intermediary URLs before reaching their final destination. These intermediary steps can reveal essential insights into user behavior, campaign effectiveness, and potential technical challenges.

By leveraging tools such as a redirect tracker or URL tracker online, businesses can gain valuable data about these redirects, enabling them to understand traffic flows and make informed, data-driven decisions.

The Benefits of Redirect Tracking

1. Boosted Campaign Effectiveness

For digital marketing campaigns, understanding how your URLs perform is essential. Redirect tracking empowers you to:

Analyze User Flow: Redirect checking highlights where users drop off during their journey through links.

Enhance Campaigns: By examining redirect data, you can identify and fix underperforming links to improve outcomes.

Measure ROI: With a reliable redirect tracker, you gain clarity on which campaigns generate results and which need optimization.

2. Improved User Experience

Mismanaged redirects can lead to broken links, longer load times, or errors. Redirect tracking ensures:

Rapid Problem Identification: Quickly identify and address broken or misconfigured links to prevent user frustration.

Seamless Navigation: Properly managed redirects create a smoother journey, improving satisfaction and reducing bounce rates.

Faster Load Times: Eliminating unnecessary redirects speeds up website performance, enhancing the user experience.

3. Enhanced SEO Performance

Search engine optimization (SEO) thrives on well-structured redirects. Redirect tracking helps to:

Preserve Link Equity: Properly configured redirects maintain the authority of your URLs, boosting rankings.

Detect Redirect Loops: Redirect checking tools can uncover harmful infinite loops that negatively impact SEO.

Track URL Changes: Monitor URL updates to ensure search engines index the correct pages, safeguarding visibility.

4. Strengthened Security

Redirect tracking safeguards your users and brand by:

Identifying Malicious Activity: URL tracker online tools can detect harmful redirects that might endanger user data.

Preventing Phishing Attempts: Monitoring redirects ensure your links are secure and free from cyber threats.

How to Use Redirect Tracking Effectively

Invest in the Right Redirect Tracking Tool

Various tools are available for tracking redirects, ranging from free online URL trackers to advanced platforms with in-depth analytics. Choose a solution that offers:

Comprehensive Redirect Checking: Ensure all redirects are accurately tracked and analyzed.

Detailed Reporting: Access insights that help you make informed decisions.

Seamless Integration: Look for tools that integrate with your existing marketing platforms.

Conduct Regular Link Audits

Make it a habit to audit your links using redirect tracking tools routinely. This practice ensures:

No Broken Links: Quickly identify and fix broken or misconfigured links.

Consistency Across Campaigns: Maintain a uniform and reliable user experience.

Leverage Redirect Tracking for Retargeting

Redirect tracking can reveal potential customers who didn’t convert initially. Use this information to:

Build Retargeting Lists: Focus on users who engaged with specific links but didn’t complete desired actions.

Personalize Marketing Campaigns: Offer customized content to re-engage these prospects effectively.

Optimize Redirects for Mobile Users

Mobile users often face unique challenges with redirects due to slower internet connections or limited device capabilities. Redirect tracking helps you:

Uncover Mobile-Specific Issues: Identify and address any problems mobile users encounter.

Streamline Mobile Campaigns: Minimize unnecessary redirects to improve load times and user satisfaction on mobile devices.

Redirect tracking is a game-changer for digital marketers and businesses alike. By investing in the right tools and adopting these best practices, you can unlock the full potential of your campaigns while enhancing user experience and maintaining strong security.

The Future of Redirect Tracking

As digital marketing continues to evolve, the role of redirect tracking will become increasingly significant. With advancements in AI and machine learning, redirect trackers are poised to offer:

Real-Time Monitoring: Gain instant insights into redirect issues as they occur.

Predictive Analytics: Leverage tools that forecast potential redirect problems before they arise.

Automated Fixes: Implement solutions that autonomously resolve common redirect challenges, ensuring seamless performance.

Redirect tracking is a game-changer for digital marketers and businesses alike. By investing in the right tools and adopting these best practices, you can unlock the full potential of your campaigns while enhancing user experience and maintaining strong security.

Key Takeaways

Redirect tracking may seem like a small detail in the vast world of digital marketing, but its impact is transformative. By improving user experiences, boosting campaign performance, enhancing SEO, and fortifying security, the benefits of redirect tracking prove to be an indispensable tool.

A redirect checker is a tool that allows you to check whether a given URL has been redirected. It helps you with:

Checking whether your own website's URLs have been properly redirected after making changes (e.g., after changing your domain name).

Checking whether a competitor's website has been properly redirected after making changes (e.g., after they've changed their domain name).

Why Use a Redirect Checker for SEO?

A redirect checker is an important tool for anyone who wants to ensure their website is optimized for search engine ranking. Redirects can be used to improve the user experience by directing them to the most relevant page on your site or fixing broken links. By checking your redirects, you can make sure that your site is set up correctly and that all of your links are working properly.

How to Use a Redirect Checker

Redirect checkers are an essential tool for any webmaster or SEO professional. They allow you to check the redirects on your website to ensure that they are working correctly and that there are no broken links.

There are a few different ways to use a redirect checker. The most common way is to simply enter the URL of the page you want to check into the redirect checker tool. This will return a list of all the redirects on that page, as well as their status codes.

You can also use a redirect checker to check for specific types of redirects. For example, you can use it to check for 301 redirects, 302 redirects, or even meta refresh tags.

Once you have a list of all the redirects on your site, you can then start checking them one by one. If you find any broken links, you can then fix them by either changing the destination URL or removing the link altogether.

By using a redirect checker regularly, you can ensure that your website's SEO is not being negatively affected by broken links.

Fixing Broken Links

If you want to keep your website's SEO strong, it's important to regularly check for broken links and fix them as soon as possible. A redirect checker can help you find any broken links on your website so you can fix them quickly.

A few ways that can help you to locate broken links on a website are free online tool or paid tool, you can use one way to get the best results. 

Once you've found all of the broken links on your website, you'll need to fix them. The best way to do this is to redirect the old URL to the new one. This can be done using a .htaccess file or by editing your site's DNS records.

If you don't know how to edit your .htaccess file or DNS records, you can contact your web host and they will be able to help you.

Analyzing Your Redirect Chains

If you're not familiar with the term, a redirect chain is when one URL redirects to another URL, which then redirects to yet another URL, and so on. Redirect chains can happen for a variety of reasons, but most often they occur when a website has changed its structure or when there are multiple ways to reach the same content (e.g., www vs. non-www).

While redirect chains are not inherently bad, they can cause problems for both users and search engines. For users, redirect chains can result in a longer than necessary load time, and for search engines, they can cause problems with indexing and ranking.

Fortunately, there are several tools that you can use to check for redirect chains on your website. To use the tool, simply enter the URL of the page that you want to check into the "Enter URL" field and click "Check Redirects." The tool will then show you the full path of any redirects that are in place, as well as the HTTP status code for each one.

Pros and Cons of Using a Redirect Checker

When you’re running a website, it’s important to keep an eye on your redirects. A redirect checker can help you do just that. Here are the pros and cons of using a redirect checker:

PROS: 

A redirect checker can help you identify and fix broken links on your website. This can improve your website’s SEO and help you avoid losing visitors.

A redirect checker can also help you track down malicious redirects that could be harming your website.

CONS: 

A redirect checker can be expensive to use, depending on the features you need.

A redirect checker can also be time-consuming to use, especially if you have a lot of links on your website.

Final Takeaways

Posted by ErinMcCaul

I have a eight-month-old baby. As a mom my time is at a premium, and I’ve come to appreciate functionalities I didn’t know existed in things I already pay for. My HBONow subscription has Game of Thrones AND Sesame Street? Fantastic! Overnight diapers can save me a trip to the tiny airplane bathroom on a quick flight? Sweet! Oxiclean keeps my towels fluffy and vanquishes baby poop stains? Flip my pancakes!

Moz Pro isn’t just a tool for link building, or keyword research, or on-page SEO, or crawling your site. It does all those things and a little bit more, simplifying your SEO work and saving time. And if you’ve run into an SEO task you’re not sure how to tackle, it’s possible that a tool you need is right here just waiting to be found! It’s in this spirit that we’ve revived our SEO Quick Fix videos. These 2–3 minute Mozzer-led tutorials are meant to help you get the most out of our tools, and offer simple solutions to common SEO problems.

Take Moz Pro for a spin!

Today we’ll focus on a few Keyword Explorer and Site Crawl tips. I hope these knowledge nuggets bring you the joy I experienced the moment I realized my son doesn’t care whether I read him The Name of the Wind or Goodnight Moon.

Let’s dive in!

Fix #1 - Keyword Explorer: Finding keyword suggestions that are questions

Search queries all have intent (“when to give my baby water” was a hot Google search at my house recently). Here’s the good news: Research shows that if you’re already ranking in the top ten positions, providing the best answers to specific questions can earn you a coveted Featured Snippet!

In this video, April from our Customer Success Team will show you how to pull a list of keyword phrases that cover the who, what, where, when, why, and how of all the related topics for keywords you’re already ranking for. Here’s the rub. Different questions call for different Featured Snippet formats. For example, “how” and “have” questions tend to result in list-based snippets, while “which” questions often result in tables. When you’re crafting your content, be mindful of the type of question you’re targeting and format accordingly.

Looking for more resources? Once you’ve got your list, check out AJ Ghergich’s article on the Moz Blog for some in-depth insight on formatting and optimizing your snippets. High five!

Fix #2 - Site Crawl: Optimize the content on your site

Sometimes if I find a really good pair of pants, I buy two (I mean, it’s really hard to find good pants). In this case duplicates are good, but the rules of pants don’t always apply to content. Chiaryn is here to teach you how to use Site Crawl to identify duplicate content and titles, and uncover opportunities to help customers and bots find more relevant content on your site.

When reviewing your duplicate content, keep a few things in mind:

Does this page provide value to visitors?

Title tags are meant to give searchers a taste of what your content is about, and meant to help bots understand and categorize your content. You want your title tags to be relevant and unique to your content.

If pages with different content have the same title tag, re-write your tags to make them more relevant to your page content. Use our Title Tag Preview tool to help out.

Thin content isn’t always a bad thing, but it’s still a good opportunity to make sure your page is performing as expected — and update it as necessary with meaningful content.

Check out Jo Cameron’s post about How to Turn Low-Value Content Into Neatly Organized Opportunities for more snazzy tips on duplicate content and Site Crawl!

Fix #3 - Keyword Explorer: Identify your competitors’ top keywords

Cozily nestled under a few clicks, Keyword Explorer holds the keys to a competitive research sweet spot. By isolating the ranking keywords you have in common with your competitors, you can pinpoint their weak spots and discover keywords that are low-hanging fruit — phrases you have the content and authority to rank for that, with a little attention, could do even better. In this video, Janisha shows you how targeting a competitor’s low-ranking keywords can earn you a top spot in the SERPS.

Check out all that overlapped opportunity!

For a few more tips along this line, check out Hayley Sherman’s post, How to Use Keyword Explorer to Identify Competitive Keyword Opportunities.

Fix #4 - Site Crawl: Identify and fix redirect chains

Redirects are a handy way to get a visitor from a page they try to land on, to the page you want them to land on. Redirect chains, however, are redirects gone wrong. They look something like this: URL A redirects to URL B, URL B redirects to URL C… and so on and so forth.

These redirect chains can negatively impact your rankings, slow your site load times, and make it hard for crawlers to properly index your site.

Meghan from our Help team is here to show you how to find redirect chains, understand where they currently exist, and help you cut a few of those pesky middle redirects.

Looking for a few other redirect resources? I’ve got you covered:

Moz's Learning Center: Redirection

301 Redirects – How to Redirect Your Website

Search Console Help: Change page URLs with 301 redirects

Alright friends, that’s a wrap! Like the end of The Last Jedi, you might not be ready for this post to be over. Fear not! Our blog editor liked my jokes so much that she's promised to harp on me to write more blog posts. So, I need your help! Find yourself facing an SEO snafu that doesn’t seem to have a straightforward fix? Let me know in the comments. I might know a Moz tool that can help, and you might inspire another Quick Fix post!

Get a free month of Moz Pro

If you’re still interested in checking out more solutions, here’s a list of some of my favorite resources:

The SEO Learning Center: If you need a refresher on SEO basics or need to do a gut-check, the Learning Center has your back.

Moz SEO Training: Whether you need to master your next skill or get your team ramped up on the basics, live training courses can help.

Our Next Level blog series, focused on helping you solve SEO problems with Moz Pro. We cover lots of topics:

How to Target Multiple Keywords with One Page

I've Optimized My Site, But I'm Still Not Ranking—Help!

Geomodified Searches, Localized Results, and How to Track the Right Keywords and Locations for Your Business

Diving for Pearls: A Guide to Long-Tail Keywords

Presenting Your Findings: How to Create Relevant and Engaging SEO Reports

Stay cool!

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

Posted by ErinMcCaul

I have a eight-month-old baby. As a mom my time is at a premium, and I’ve come to appreciate functionalities I didn’t know existed in things I already pay for. My HBONow subscription has Game of Thrones AND Sesame Street? Fantastic! Overnight diapers can save me a trip to the tiny airplane bathroom on a quick flight? Sweet! Oxiclean keeps my towels fluffy and vanquishes baby poop stains? Flip my pancakes!

Moz Pro isn’t just a tool for link building, or keyword research, or on-page SEO, or crawling your site. It does all those things and a little bit more, simplifying your SEO work and saving time. And if you’ve run into an SEO task you’re not sure how to tackle, it’s possible that a tool you need is right here just waiting to be found! It’s in this spirit that we’ve revived our SEO Quick Fix videos. These 2–3 minute Mozzer-led tutorials are meant to help you get the most out of our tools, and offer simple solutions to common SEO problems.

Take Moz Pro for a spin!

Today we’ll focus on a few Keyword Explorer and Site Crawl tips. I hope these knowledge nuggets bring you the joy I experienced the moment I realized my son doesn’t care whether I read him The Name of the Wind or Goodnight Moon.

Let’s dive in!

Fix #1 - Keyword Explorer: Finding keyword suggestions that are questions

Search queries all have intent (“when to give my baby water” was a hot Google search at my house recently). Here’s the good news: Research shows that if you’re already ranking in the top ten positions, providing the best answers to specific questions can earn you a coveted Featured Snippet!

In this video, April from our Customer Success Team will show you how to pull a list of keyword phrases that cover the who, what, where, when, why, and how of all the related topics for keywords you’re already ranking for. Here’s the rub. Different questions call for different Featured Snippet formats. For example, “how” and “have” questions tend to result in list-based snippets, while “which” questions often result in tables. When you’re crafting your content, be mindful of the type of question you’re targeting and format accordingly.

Looking for more resources? Once you’ve got your list, check out AJ Ghergich’s article on the Moz Blog for some in-depth insight on formatting and optimizing your snippets. High five!

Fix #2 - Site Crawl: Optimize the content on your site

Sometimes if I find a really good pair of pants, I buy two (I mean, it’s really hard to find good pants). In this case duplicates are good, but the rules of pants don’t always apply to content. Chiaryn is here to teach you how to use Site Crawl to identify duplicate content and titles, and uncover opportunities to help customers and bots find more relevant content on your site.

When reviewing your duplicate content, keep a few things in mind:

Does this page provide value to visitors?

Title tags are meant to give searchers a taste of what your content is about, and meant to help bots understand and categorize your content. You want your title tags to be relevant and unique to your content.

If pages with different content have the same title tag, re-write your tags to make them more relevant to your page content. Use our Title Tag Preview tool to help out.

Thin content isn’t always a bad thing, but it’s still a good opportunity to make sure your page is performing as expected — and update it as necessary with meaningful content.

Check out Jo Cameron’s post about How to Turn Low-Value Content Into Neatly Organized Opportunities for more snazzy tips on duplicate content and Site Crawl!

Fix #3 - Keyword Explorer: Identify your competitors’ top keywords

Cozily nestled under a few clicks, Keyword Explorer holds the keys to a competitive research sweet spot. By isolating the ranking keywords you have in common with your competitors, you can pinpoint their weak spots and discover keywords that are low-hanging fruit — phrases you have the content and authority to rank for that, with a little attention, could do even better. In this video, Janisha shows you how targeting a competitor’s low-ranking keywords can earn you a top spot in the SERPS.

Check out all that overlapped opportunity!

For a few more tips along this line, check out Hayley Sherman’s post, How to Use Keyword Explorer to Identify Competitive Keyword Opportunities.

Fix #4 - Site Crawl: Identify and fix redirect chains

Redirects are a handy way to get a visitor from a page they try to land on, to the page you want them to land on. Redirect chains, however, are redirects gone wrong. They look something like this: URL A redirects to URL B, URL B redirects to URL C… and so on and so forth.

These redirect chains can negatively impact your rankings, slow your site load times, and make it hard for crawlers to properly index your site.

Meghan from our Help team is here to show you how to find redirect chains, understand where they currently exist, and help you cut a few of those pesky middle redirects.

Looking for a few other redirect resources? I’ve got you covered:

Moz's Learning Center: Redirection

301 Redirects – How to Redirect Your Website

Search Console Help: Change page URLs with 301 redirects

Alright friends, that’s a wrap! Like the end of The Last Jedi, you might not be ready for this post to be over. Fear not! Our blog editor liked my jokes so much that she's promised to harp on me to write more blog posts. So, I need your help! Find yourself facing an SEO snafu that doesn’t seem to have a straightforward fix? Let me know in the comments. I might know a Moz tool that can help, and you might inspire another Quick Fix post!

Get a free month of Moz Pro

If you’re still interested in checking out more solutions, here’s a list of some of my favorite resources:

The SEO Learning Center: If you need a refresher on SEO basics or need to do a gut-check, the Learning Center has your back.

Moz SEO Training: Whether you need to master your next skill or get your team ramped up on the basics, live training courses can help.

Our Next Level blog series, focused on helping you solve SEO problems with Moz Pro. We cover lots of topics:

How to Target Multiple Keywords with One Page

I've Optimized My Site, But I'm Still Not Ranking—Help!

Geomodified Searches, Localized Results, and How to Track the Right Keywords and Locations for Your Business

Diving for Pearls: A Guide to Long-Tail Keywords

Presenting Your Findings: How to Create Relevant and Engaging SEO Reports

Stay cool!

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

Posted by ErinMcCaul

I have a eight-month-old baby. As a mom my time is at a premium, and I’ve come to appreciate functionalities I didn’t know existed in things I already pay for. My HBONow subscription has Game of Thrones AND Sesame Street? Fantastic! Overnight diapers can save me a trip to the tiny airplane bathroom on a quick flight? Sweet! Oxiclean keeps my towels fluffy and vanquishes baby poop stains? Flip my pancakes!

Moz Pro isn’t just a tool for link building, or keyword research, or on-page SEO, or crawling your site. It does all those things and a little bit more, simplifying your SEO work and saving time. And if you’ve run into an SEO task you’re not sure how to tackle, it’s possible that a tool you need is right here just waiting to be found! It’s in this spirit that we’ve revived our SEO Quick Fix videos. These 2–3 minute Mozzer-led tutorials are meant to help you get the most out of our tools, and offer simple solutions to common SEO problems.

Take Moz Pro for a spin!

Today we’ll focus on a few Keyword Explorer and Site Crawl tips. I hope these knowledge nuggets bring you the joy I experienced the moment I realized my son doesn’t care whether I read him The Name of the Wind or Goodnight Moon.

Let’s dive in!

Fix #1 - Keyword Explorer: Finding keyword suggestions that are questions

Search queries all have intent (“when to give my baby water” was a hot Google search at my house recently). Here’s the good news: Research shows that if you’re already ranking in the top ten positions, providing the best answers to specific questions can earn you a coveted Featured Snippet!

In this video, April from our Customer Success Team will show you how to pull a list of keyword phrases that cover the who, what, where, when, why, and how of all the related topics for keywords you’re already ranking for. Here’s the rub. Different questions call for different Featured Snippet formats. For example, “how” and “have” questions tend to result in list-based snippets, while “which” questions often result in tables. When you’re crafting your content, be mindful of the type of question you’re targeting and format accordingly.

Looking for more resources? Once you’ve got your list, check out AJ Ghergich’s article on the Moz Blog for some in-depth insight on formatting and optimizing your snippets. High five!

Fix #2 - Site Crawl: Optimize the content on your site

Sometimes if I find a really good pair of pants, I buy two (I mean, it’s really hard to find good pants). In this case duplicates are good, but the rules of pants don’t always apply to content. Chiaryn is here to teach you how to use Site Crawl to identify duplicate content and titles, and uncover opportunities to help customers and bots find more relevant content on your site.

When reviewing your duplicate content, keep a few things in mind:

Does this page provide value to visitors?

Title tags are meant to give searchers a taste of what your content is about, and meant to help bots understand and categorize your content. You want your title tags to be relevant and unique to your content.

If pages with different content have the same title tag, re-write your tags to make them more relevant to your page content. Use our Title Tag Preview tool to help out.

Thin content isn’t always a bad thing, but it’s still a good opportunity to make sure your page is performing as expected — and update it as necessary with meaningful content.

Check out Jo Cameron’s post about How to Turn Low-Value Content Into Neatly Organized Opportunities for more snazzy tips on duplicate content and Site Crawl!

Fix #3 - Keyword Explorer: Identify your competitors’ top keywords

Cozily nestled under a few clicks, Keyword Explorer holds the keys to a competitive research sweet spot. By isolating the ranking keywords you have in common with your competitors, you can pinpoint their weak spots and discover keywords that are low-hanging fruit — phrases you have the content and authority to rank for that, with a little attention, could do even better. In this video, Janisha shows you how targeting a competitor’s low-ranking keywords can earn you a top spot in the SERPS.

Check out all that overlapped opportunity!

For a few more tips along this line, check out Hayley Sherman’s post, How to Use Keyword Explorer to Identify Competitive Keyword Opportunities.

Fix #4 - Site Crawl: Identify and fix redirect chains

Redirects are a handy way to get a visitor from a page they try to land on, to the page you want them to land on. Redirect chains, however, are redirects gone wrong. They look something like this: URL A redirects to URL B, URL B redirects to URL C… and so on and so forth.

These redirect chains can negatively impact your rankings, slow your site load times, and make it hard for crawlers to properly index your site.

Meghan from our Help team is here to show you how to find redirect chains, understand where they currently exist, and help you cut a few of those pesky middle redirects.

Looking for a few other redirect resources? I’ve got you covered:

Moz's Learning Center: Redirection

301 Redirects – How to Redirect Your Website

Search Console Help: Change page URLs with 301 redirects

Alright friends, that’s a wrap! Like the end of The Last Jedi, you might not be ready for this post to be over. Fear not! Our blog editor liked my jokes so much that she's promised to harp on me to write more blog posts. So, I need your help! Find yourself facing an SEO snafu that doesn’t seem to have a straightforward fix? Let me know in the comments. I might know a Moz tool that can help, and you might inspire another Quick Fix post!

Get a free month of Moz Pro

If you’re still interested in checking out more solutions, here’s a list of some of my favorite resources:

The SEO Learning Center: If you need a refresher on SEO basics or need to do a gut-check, the Learning Center has your back.

Moz SEO Training: Whether you need to master your next skill or get your team ramped up on the basics, live training courses can help.

Our Next Level blog series, focused on helping you solve SEO problems with Moz Pro. We cover lots of topics:

How to Target Multiple Keywords with One Page

I've Optimized My Site, But I'm Still Not Ranking—Help!

Geomodified Searches, Localized Results, and How to Track the Right Keywords and Locations for Your Business

Diving for Pearls: A Guide to Long-Tail Keywords

Presenting Your Findings: How to Create Relevant and Engaging SEO Reports

Stay cool!

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

Posted by ErinMcCaul

I have a eight-month-old baby. As a mom my time is at a premium, and I’ve come to appreciate functionalities I didn’t know existed in things I already pay for. My HBONow subscription has Game of Thrones AND Sesame Street? Fantastic! Overnight diapers can save me a trip to the tiny airplane bathroom on a quick flight? Sweet! Oxiclean keeps my towels fluffy and vanquishes baby poop stains? Flip my pancakes!

Moz Pro isn’t just a tool for link building, or keyword research, or on-page SEO, or crawling your site. It does all those things and a little bit more, simplifying your SEO work and saving time. And if you’ve run into an SEO task you’re not sure how to tackle, it’s possible that a tool you need is right here just waiting to be found! It’s in this spirit that we’ve revived our SEO Quick Fix videos. These 2–3 minute Mozzer-led tutorials are meant to help you get the most out of our tools, and offer simple solutions to common SEO problems.

Take Moz Pro for a spin!

Today we’ll focus on a few Keyword Explorer and Site Crawl tips. I hope these knowledge nuggets bring you the joy I experienced the moment I realized my son doesn’t care whether I read him The Name of the Wind or Goodnight Moon.

Let’s dive in!

Fix #1 - Keyword Explorer: Finding keyword suggestions that are questions

Search queries all have intent (“when to give my baby water” was a hot Google search at my house recently). Here’s the good news: Research shows that if you’re already ranking in the top ten positions, providing the best answers to specific questions can earn you a coveted Featured Snippet!

In this video, April from our Customer Success Team will show you how to pull a list of keyword phrases that cover the who, what, where, when, why, and how of all the related topics for keywords you’re already ranking for. Here’s the rub. Different questions call for different Featured Snippet formats. For example, “how” and “have” questions tend to result in list-based snippets, while “which” questions often result in tables. When you’re crafting your content, be mindful of the type of question you’re targeting and format accordingly.

Looking for more resources? Once you’ve got your list, check out AJ Ghergich’s article on the Moz Blog for some in-depth insight on formatting and optimizing your snippets. High five!

Fix #2 - Site Crawl: Optimize the content on your site

Sometimes if I find a really good pair of pants, I buy two (I mean, it’s really hard to find good pants). In this case duplicates are good, but the rules of pants don’t always apply to content. Chiaryn is here to teach you how to use Site Crawl to identify duplicate content and titles, and uncover opportunities to help customers and bots find more relevant content on your site.

When reviewing your duplicate content, keep a few things in mind:

Does this page provide value to visitors?

Title tags are meant to give searchers a taste of what your content is about, and meant to help bots understand and categorize your content. You want your title tags to be relevant and unique to your content.

If pages with different content have the same title tag, re-write your tags to make them more relevant to your page content. Use our Title Tag Preview tool to help out.

Thin content isn’t always a bad thing, but it’s still a good opportunity to make sure your page is performing as expected — and update it as necessary with meaningful content.

Check out Jo Cameron’s post about How to Turn Low-Value Content Into Neatly Organized Opportunities for more snazzy tips on duplicate content and Site Crawl!

Fix #3 - Keyword Explorer: Identify your competitors’ top keywords

Cozily nestled under a few clicks, Keyword Explorer holds the keys to a competitive research sweet spot. By isolating the ranking keywords you have in common with your competitors, you can pinpoint their weak spots and discover keywords that are low-hanging fruit — phrases you have the content and authority to rank for that, with a little attention, could do even better. In this video, Janisha shows you how targeting a competitor’s low-ranking keywords can earn you a top spot in the SERPS.

Check out all that overlapped opportunity!

For a few more tips along this line, check out Hayley Sherman’s post, How to Use Keyword Explorer to Identify Competitive Keyword Opportunities.

Fix #4 - Site Crawl: Identify and fix redirect chains

Redirects are a handy way to get a visitor from a page they try to land on, to the page you want them to land on. Redirect chains, however, are redirects gone wrong. They look something like this: URL A redirects to URL B, URL B redirects to URL C… and so on and so forth.

These redirect chains can negatively impact your rankings, slow your site load times, and make it hard for crawlers to properly index your site.

Meghan from our Help team is here to show you how to find redirect chains, understand where they currently exist, and help you cut a few of those pesky middle redirects.

Looking for a few other redirect resources? I’ve got you covered:

Moz's Learning Center: Redirection

301 Redirects – How to Redirect Your Website

Search Console Help: Change page URLs with 301 redirects

Alright friends, that’s a wrap! Like the end of The Last Jedi, you might not be ready for this post to be over. Fear not! Our blog editor liked my jokes so much that she's promised to harp on me to write more blog posts. So, I need your help! Find yourself facing an SEO snafu that doesn’t seem to have a straightforward fix? Let me know in the comments. I might know a Moz tool that can help, and you might inspire another Quick Fix post!

Get a free month of Moz Pro

If you’re still interested in checking out more solutions, here’s a list of some of my favorite resources:

The SEO Learning Center: If you need a refresher on SEO basics or need to do a gut-check, the Learning Center has your back.

Moz SEO Training: Whether you need to master your next skill or get your team ramped up on the basics, live training courses can help.

Our Next Level blog series, focused on helping you solve SEO problems with Moz Pro. We cover lots of topics:

How to Target Multiple Keywords with One Page

I've Optimized My Site, But I'm Still Not Ranking—Help!

Geomodified Searches, Localized Results, and How to Track the Right Keywords and Locations for Your Business

Diving for Pearls: A Guide to Long-Tail Keywords

Presenting Your Findings: How to Create Relevant and Engaging SEO Reports

Stay cool!

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

Posted by ErinMcCaul

I have a eight-month-old baby. As a mom my time is at a premium, and I’ve come to appreciate functionalities I didn’t know existed in things I already pay for. My HBONow subscription has Game of Thrones AND Sesame Street? Fantastic! Overnight diapers can save me a trip to the tiny airplane bathroom on a quick flight? Sweet! Oxiclean keeps my towels fluffy and vanquishes baby poop stains? Flip my pancakes!

Moz Pro isn’t just a tool for link building, or keyword research, or on-page SEO, or crawling your site. It does all those things and a little bit more, simplifying your SEO work and saving time. And if you’ve run into an SEO task you’re not sure how to tackle, it’s possible that a tool you need is right here just waiting to be found! It’s in this spirit that we’ve revived our SEO Quick Fix videos. These 2–3 minute Mozzer-led tutorials are meant to help you get the most out of our tools, and offer simple solutions to common SEO problems.

Take Moz Pro for a spin!

Today we’ll focus on a few Keyword Explorer and Site Crawl tips. I hope these knowledge nuggets bring you the joy I experienced the moment I realized my son doesn’t care whether I read him The Name of the Wind or Goodnight Moon.

Let’s dive in!

Fix #1 - Keyword Explorer: Finding keyword suggestions that are questions

Search queries all have intent (“when to give my baby water” was a hot Google search at my house recently). Here’s the good news: Research shows that if you’re already ranking in the top ten positions, providing the best answers to specific questions can earn you a coveted Featured Snippet!

In this video, April from our Customer Success Team will show you how to pull a list of keyword phrases that cover the who, what, where, when, why, and how of all the related topics for keywords you’re already ranking for. Here’s the rub. Different questions call for different Featured Snippet formats. For example, “how” and “have” questions tend to result in list-based snippets, while “which” questions often result in tables. When you’re crafting your content, be mindful of the type of question you’re targeting and format accordingly.

Looking for more resources? Once you’ve got your list, check out AJ Ghergich’s article on the Moz Blog for some in-depth insight on formatting and optimizing your snippets. High five!

Fix #2 - Site Crawl: Optimize the content on your site

Sometimes if I find a really good pair of pants, I buy two (I mean, it’s really hard to find good pants). In this case duplicates are good, but the rules of pants don’t always apply to content. Chiaryn is here to teach you how to use Site Crawl to identify duplicate content and titles, and uncover opportunities to help customers and bots find more relevant content on your site.

When reviewing your duplicate content, keep a few things in mind:

Does this page provide value to visitors?

Title tags are meant to give searchers a taste of what your content is about, and meant to help bots understand and categorize your content. You want your title tags to be relevant and unique to your content.

If pages with different content have the same title tag, re-write your tags to make them more relevant to your page content. Use our Title Tag Preview tool to help out.

Thin content isn’t always a bad thing, but it’s still a good opportunity to make sure your page is performing as expected — and update it as necessary with meaningful content.

Check out Jo Cameron’s post about How to Turn Low-Value Content Into Neatly Organized Opportunities for more snazzy tips on duplicate content and Site Crawl!

Fix #3 - Keyword Explorer: Identify your competitors’ top keywords

Cozily nestled under a few clicks, Keyword Explorer holds the keys to a competitive research sweet spot. By isolating the ranking keywords you have in common with your competitors, you can pinpoint their weak spots and discover keywords that are low-hanging fruit — phrases you have the content and authority to rank for that, with a little attention, could do even better. In this video, Janisha shows you how targeting a competitor’s low-ranking keywords can earn you a top spot in the SERPS.

Check out all that overlapped opportunity!

For a few more tips along this line, check out Hayley Sherman’s post, How to Use Keyword Explorer to Identify Competitive Keyword Opportunities.

Fix #4 - Site Crawl: Identify and fix redirect chains

Redirects are a handy way to get a visitor from a page they try to land on, to the page you want them to land on. Redirect chains, however, are redirects gone wrong. They look something like this: URL A redirects to URL B, URL B redirects to URL C… and so on and so forth.

These redirect chains can negatively impact your rankings, slow your site load times, and make it hard for crawlers to properly index your site.

Meghan from our Help team is here to show you how to find redirect chains, understand where they currently exist, and help you cut a few of those pesky middle redirects.

Looking for a few other redirect resources? I’ve got you covered:

Moz's Learning Center: Redirection

301 Redirects – How to Redirect Your Website

Search Console Help: Change page URLs with 301 redirects

Alright friends, that’s a wrap! Like the end of The Last Jedi, you might not be ready for this post to be over. Fear not! Our blog editor liked my jokes so much that she's promised to harp on me to write more blog posts. So, I need your help! Find yourself facing an SEO snafu that doesn’t seem to have a straightforward fix? Let me know in the comments. I might know a Moz tool that can help, and you might inspire another Quick Fix post!

Get a free month of Moz Pro

If you’re still interested in checking out more solutions, here’s a list of some of my favorite resources:

The SEO Learning Center: If you need a refresher on SEO basics or need to do a gut-check, the Learning Center has your back.

Moz SEO Training: Whether you need to master your next skill or get your team ramped up on the basics, live training courses can help.

Our Next Level blog series, focused on helping you solve SEO problems with Moz Pro. We cover lots of topics:

How to Target Multiple Keywords with One Page

I've Optimized My Site, But I'm Still Not Ranking—Help!

Geomodified Searches, Localized Results, and How to Track the Right Keywords and Locations for Your Business

Diving for Pearls: A Guide to Long-Tail Keywords

Presenting Your Findings: How to Create Relevant and Engaging SEO Reports

Stay cool!

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

Posted by ErinMcCaul

I have a eight-month-old baby. As a mom my time is at a premium, and I’ve come to appreciate functionalities I didn’t know existed in things I already pay for. My HBONow subscription has Game of Thrones AND Sesame Street? Fantastic! Overnight diapers can save me a trip to the tiny airplane bathroom on a quick flight? Sweet! Oxiclean keeps my towels fluffy and vanquishes baby poop stains? Flip my pancakes!

Moz Pro isn’t just a tool for link building, or keyword research, or on-page SEO, or crawling your site. It does all those things and a little bit more, simplifying your SEO work and saving time. And if you’ve run into an SEO task you’re not sure how to tackle, it’s possible that a tool you need is right here just waiting to be found! It’s in this spirit that we’ve revived our SEO Quick Fix videos. These 2–3 minute Mozzer-led tutorials are meant to help you get the most out of our tools, and offer simple solutions to common SEO problems.

Take Moz Pro for a spin!

Today we’ll focus on a few Keyword Explorer and Site Crawl tips. I hope these knowledge nuggets bring you the joy I experienced the moment I realized my son doesn’t care whether I read him The Name of the Wind or Goodnight Moon.

Let’s dive in!

Fix #1 - Keyword Explorer: Finding keyword suggestions that are questions

Search queries all have intent (“when to give my baby water” was a hot Google search at my house recently). Here’s the good news: Research shows that if you’re already ranking in the top ten positions, providing the best answers to specific questions can earn you a coveted Featured Snippet!

In this video, April from our Customer Success Team will show you how to pull a list of keyword phrases that cover the who, what, where, when, why, and how of all the related topics for keywords you’re already ranking for. Here’s the rub. Different questions call for different Featured Snippet formats. For example, “how” and “have” questions tend to result in list-based snippets, while “which” questions often result in tables. When you’re crafting your content, be mindful of the type of question you’re targeting and format accordingly.

Looking for more resources? Once you’ve got your list, check out AJ Ghergich’s article on the Moz Blog for some in-depth insight on formatting and optimizing your snippets. High five!

Fix #2 - Site Crawl: Optimize the content on your site

Sometimes if I find a really good pair of pants, I buy two (I mean, it’s really hard to find good pants). In this case duplicates are good, but the rules of pants don’t always apply to content. Chiaryn is here to teach you how to use Site Crawl to identify duplicate content and titles, and uncover opportunities to help customers and bots find more relevant content on your site.

When reviewing your duplicate content, keep a few things in mind:

Does this page provide value to visitors?

Title tags are meant to give searchers a taste of what your content is about, and meant to help bots understand and categorize your content. You want your title tags to be relevant and unique to your content.

If pages with different content have the same title tag, re-write your tags to make them more relevant to your page content. Use our Title Tag Preview tool to help out.

Thin content isn’t always a bad thing, but it’s still a good opportunity to make sure your page is performing as expected — and update it as necessary with meaningful content.

Check out Jo Cameron’s post about How to Turn Low-Value Content Into Neatly Organized Opportunities for more snazzy tips on duplicate content and Site Crawl!

Fix #3 - Keyword Explorer: Identify your competitors’ top keywords

Cozily nestled under a few clicks, Keyword Explorer holds the keys to a competitive research sweet spot. By isolating the ranking keywords you have in common with your competitors, you can pinpoint their weak spots and discover keywords that are low-hanging fruit — phrases you have the content and authority to rank for that, with a little attention, could do even better. In this video, Janisha shows you how targeting a competitor’s low-ranking keywords can earn you a top spot in the SERPS.

Check out all that overlapped opportunity!

For a few more tips along this line, check out Hayley Sherman’s post, How to Use Keyword Explorer to Identify Competitive Keyword Opportunities.

Fix #4 - Site Crawl: Identify and fix redirect chains

Redirects are a handy way to get a visitor from a page they try to land on, to the page you want them to land on. Redirect chains, however, are redirects gone wrong. They look something like this: URL A redirects to URL B, URL B redirects to URL C… and so on and so forth.

These redirect chains can negatively impact your rankings, slow your site load times, and make it hard for crawlers to properly index your site.

Meghan from our Help team is here to show you how to find redirect chains, understand where they currently exist, and help you cut a few of those pesky middle redirects.

Looking for a few other redirect resources? I’ve got you covered:

Moz's Learning Center: Redirection

301 Redirects – How to Redirect Your Website

Search Console Help: Change page URLs with 301 redirects

Alright friends, that’s a wrap! Like the end of The Last Jedi, you might not be ready for this post to be over. Fear not! Our blog editor liked my jokes so much that she's promised to harp on me to write more blog posts. So, I need your help! Find yourself facing an SEO snafu that doesn’t seem to have a straightforward fix? Let me know in the comments. I might know a Moz tool that can help, and you might inspire another Quick Fix post!

Get a free month of Moz Pro

If you’re still interested in checking out more solutions, here’s a list of some of my favorite resources:

The SEO Learning Center: If you need a refresher on SEO basics or need to do a gut-check, the Learning Center has your back.

Moz SEO Training: Whether you need to master your next skill or get your team ramped up on the basics, live training courses can help.

Our Next Level blog series, focused on helping you solve SEO problems with Moz Pro. We cover lots of topics:

How to Target Multiple Keywords with One Page

I've Optimized My Site, But I'm Still Not Ranking—Help!

Geomodified Searches, Localized Results, and How to Track the Right Keywords and Locations for Your Business

Diving for Pearls: A Guide to Long-Tail Keywords

Presenting Your Findings: How to Create Relevant and Engaging SEO Reports

Stay cool!

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!