#redesigned logo

MENTOR-LED DESIGN THEORY

Redesigning ANDOK’S Logo

Andok's has been a popular Filipino go-to ulam and pulutan since the 80's. Inspired by known minimalist graphic designer Saul Bass.

I've come up with my own minimalist take on the classic Andok's Litson Manok logo. Using the brand's primary color palette: red and yellow, I also kept the iconic rooster and heart as part of the redesigned logo.

FUNCTION 

Redesigned minimalist version of Andok’s logo, to fit in with this generation

AESTHETICS 

Color palette: #ed3833, #f7d556, #ffffff

MATERIAL 

Will make use of Adobe Premiere applications

MARKETING 

Launching the redesigned Andok’s logo on all popular social media platforms, e.g., Facebook, Instagram, Twitter, and TikTok

 Banners and flyers with redesigned Andok’s logo to be given out to people.

Posters and Billboards scattered across all the cities with Andok’s branches

MANUFACTURING 

 Adobe Illustrator, Adobe InDesign

ERGONOMICS 

Very eye-catching

Resources:

https://medium.com/@evacrawfordmckee/influencers-saul-bass-93aa60daa83c