#red sails

@gav-san

Commodity fetishism describes the objective fact that in capitalism we don’t generally relate to each other as humans asking each other to do things, but rather indirectly command each other through commodities. If I go to a restaurant, I don’t beg the cook to make me a meal and the waiter to deliver it, nor do I imperiously threaten them with violence, nor do I cajole them into it. I just buy the meal. The meal itself then appears to command them to move, like a little god! And I in turn must similarly follow the commands of commodities in order to acquire the money to purchase such meals. This is how the factory comes to want to be used, and how the tropical fruit comes to want to find its way to Stockholm. As Marx puts it:

“To [producers], their own social action takes the form of the action of objects, which rule the producers instead of being ruled by them.”

From this perspective, one of the central tasks of communists is to liberate workers not from work or desire itself, but from a generalized lack of decision-making agency in the face of crude economic fetishism. People should decide what people do, not commodities! Looking for alternatives to enslavement by commodities, some look back to feudal, religious, and romantic patriarchal forms of despotism, but socialists look ahead, towards socialism’s multidimensional interaction and negotiation, demotic and democratic.

Le vele scarlatte (2022) by Pietro Marcello

The film opens with a quote from the novel it's been adapted from - Алые паруса (Scarlet Sails in English; 1923) by the Russian author Aleksandr Grin.

It can be translated as