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If you’re looking for the best SEO tips to get you started down the path towards quick results and efficient website strategy then here’s what you need! I’ve put together the best information, gathered from years of hands-on experience, testing different tactics and trying various strategies. These are the best practices that will enable you and your website to reach a new level, or to get off the ground running right away.

Our best SEO tips

1. Keyword Basics: The most important thing with keywords for your website is that you have to begin the process with proper research. Take advantage of free tools and services at your disposal such as the Google Adwords tool, and consider paying for more advanced and detailed programs.

Remember that keyword density is a thing of the past, there is no density you should be opting for. Instead, focus on natural inclusion of your targeted keywords, working them in where possible without doing it excessively.

Note: The fastest results are seen in targeting a larger number of lower level competitive terms.

2. Create Great URLS: There are many steps that go into creating great URLs. Starting from the beginning, you should pick a domain name that is short, memorable and includes your most important keyword phrase. While hyphens are acceptable, more than two begins to get excessive and spam-like.

For your individual page names, also include a relevant keyword, so that each URL looks something like www.your-main-keyword.com/targeted-page-keyword.html. When possible, avoid using session IDs and other dynamic page variables that add a lot of unnecessary junk to your page URLs.

Note: If you already have a site that you cannot adjust the page structure to accommodate keywords in your URLs, then consider buying additional domains (building mini sites) to support various segments within your niche. These additional mini sites will drive traffic to your main domain.

3. Find Long Tail Keywords: Long tail keywords often are the secret to great search engine rankings. Long tail keywords include at least three words, and when you find ones related to your niche you will be facing much less competition. Additionally, the traffic you see as a result will be much more effectively targeted, ensuring you see better results.

Note: Add longer tail keywords into your URL will help as well (see #2). Do a quick search and you will see most “experts” agree that the buyers are found with the Long Tail Terms. Boost your earnings through driving more of the right type of traffic….buyers!

4. Use Latent Semantic Indexing: Latent semantic indexing, or LSI, is the process of including related keywords and phrases to your main phrases in order to boost your site’s value in the search engines. So if your site was about coffeemakers, you can include other related words, ranging from coffee makers to iced coffee and organic coffee and on down the list to help boost your rankings. This will also keep your site from appearing as spam, as you won’t just be reusing the same keywords over and over again.

Secrte best SEO tips: The more content you have on your site about the general topic, the better your site will do for the specifics within that niche. That’s how a site becomes an authority on a topic.

5. Get Smart with Internal Links: Many websites don’t properly use their internal links to their own advantage. However, it’s an easy way to help each of your pages gain a higher and more targeted ranking in the search engines. Be sure to include each page’s main targeted keyword or phrase in internal links pointing to it, and always be sure to reference your other pages with links within your site’s content when appropriate.

Example: You sell a type of Coffee maker. Make sure that anyplace that keyword is found on your site that it is linked to the specific product profile page. This helps the individual profile page rank higher in the search engines.

6. Dive into PPC: Whereas other SEO strategies take time to work, pay-per-click advertising is a great way to see instantaneous results. Start running a campaign for your website, backed up with all of the keyword research you have already done. Begin small, as costs can quickly get out of hand if you don’t know what you’re doing. Experiment with different ads, different bidding strategies and different targeted keywords until you start to see consistent results, then pick up the pace and run larger campaigns.

Note: One sure way to confirm that the keywords you’re targeting with your SEO efforts will drive the right type of traffic is to pay to get them their 1st. If they don’t buy then target a different keyword phrase.

7. Optimize your Images: Always include an ALT tag for your images that describes what the image is – with targeted keywords and phrases. This ensures that people who can’t see images see something in their spots, but this also helps you get found in image based searches. Additionally, try naming your images with a keyword in the filename, as in, targetedkeyphrase1.jpg.

Note: Don’t overdo it. Some people will read that and then force a bunch of keywords in every image on their site. The idea is to do what you would typically do but this time do it “right”. If the image is relevant – name it something relevant. Oh, and also, if it is a button or something else that isn’t relevant to your niche, name it something with numbers, as in, 1010101.jpg.

8. Optimize your Title Tag: Many people think that anything they put in their title tag will be sufficient but this couldn’t be farther from the truth. Your page title provides an excellent opportunity to boost your rankings, as well as draw people into your site to see more visitors.

To begin with, your title should be kept short, no more than 60 or 70 characters in length. Also, ensure that every page has its own unique title, instead of merely listing your site’s name on all of them. Work your targeted keywords into the title and be sure to be more descriptive and exciting than just labeling a page as “Home” or “About Us”.

Secret best SEO tips: When giving each page its own title, try and include product model or product names to help drive targeted traffic..

9. META Tag Notes: The META Keywords tag is no longer used by Google for ranking, although other search engines may still make use of it. More important are the META Title and META description tags. Keep your title to 70 characters or less, and keep your META description to 160 characters or less, anything more will just get cut off by the search engines. Of course, remember to include your targeted keywords in these META tags.

Secret best SEO tips: The META description is what the searcher will read in the organic listing so try and make it sound compelling and give the searcher a reason to click on your site.

10. Link Building, What Not to Do: Many people go in the entirely wrong direction when it comes to link building. For example, buying links or participating in a link farm is a strategy that’s doomed from the get-go. You should also avoid low quality, spammy directories and you must understand that tactics like link exchanges, blog commenting and forum posting have all been devalued as compared to how they used to be viewed. Also remember that when you build thousands of links in a few days, you will stand out as unnatural.

Note: It’s best to build links over time from high value sites. Think of sites that are in your niche that you consider the highest value and work directly with them to get a link to your site (can link out to them – see below).

11. Link Building, What you Should Do: Submitting to high quality, respected directories such as DMOZ (it’s very hard to get accepted), Best of the Web and others can pay huge dividends. You should link out to your niche authorities to help boost your own reputation, and you should focus on providing catchy, unique and engaging content that serves as “link bait” for your site. Social networks can be beneficial when used in the right fashion.

Secret best SEO tips: Link Bait is content that is so good that people want to talk about it. One way to do this is provide content that is controversial.

12. Don’t Forget Canonicalization: If you want to maximize your search engine results while also improving your ability to track your site’s traffic, then you need to ensure that your pages aren’t being counted more than once. Your home page may be coming up in different ways as http://yourdomain.com, http://www.yourname.com and http://www.yourdomain.com/index.html. This can confuse the search engines and impact your tracking stats. Use 301 redirects to move your pages to one home page, and fix any issues with other pages on your site as well.

Secret best SEO tips: Talk to your techie about implementing this strategy. WordPress has a great plug-in for this that makes it really easy….yet another reason why I LOVE WordPress.

13. Stick with HTML: The benefits of JavaScript and other program languages are lost when they aren’t searchable in the search engines. Everything you do you want to be helping your cause of ranking highly, which means sticking to easily accessed HTML for your website. Avoid overcomplicating your site with excess forms, frames of any kind, or any code that isn’t searchable.

Note: As I stated in #12, I love WordPress. Why, well one of the main engineers at Google said it best, “WordPress does 80-90% Google loves without changing a setting”. If you haven’t already I would look for ways to use WordPress in your business.

Like I said at the start of this list. Go through each item and check it off. If you are doing each of these then you’re doing most of what’s required to get good SEO scores. Stay tuned for our next email with more tips and strategies on what you can do to boost your SEO rankings!

View best SEO tips article here:

Today, to succeed in any online business, your website needs to attract a constant flow of targeted website traffic. If you are depending exclusively on organic visits, this may prove rather difficult and costly. Realtraffic offers a simple solution for those who want to buy web traffic. We give our clients access to the thousands of real visitors existing on our online promotion network.

Advantages of using Realtrafficsource.com to get targeted website traffic

Online business websites are constantly looking for targeted website traffic. It is very easy to understand the advantages of using targeted website traffic. They include:

1.  Guaranteed targeted visitors Realtrafficsource.com gives your site guaranteed targeted visits. Moreover, targeted website traffic boosts your sales as it attract visitors that are interested in the products that your business is providing. Many people know which websites they should visit when they need something online. For example, if they need to know the breaking news, they will just type the website of their favorite TV station. To buy movies, they will just visit the site of their preferred mall. You may find sites that provide specific needs by consulting your friend, watching ad on TV or reading on forums. Buying targeted website traffic makes your site popular.

2.  Top ranking Realtrafficsource.com will ensure your site have significant increase in page ranking. Higher page ranking also means increases sales and hence more profits. Traffic is well thought-out targeted if you take care not to mislead the visitors to your website. People will often visit your website and perhaps even bookmark it if you direct them properly to it. Many people turn to search engines optimization (SEO) if the want something. Realtrafficsource.com exploits on SEO. It uses SEO to make sure that your website is on the top when a potential buyer searches for the correct keyword. This is vital as once the buyer finds a good website that meets his requirements, he will not turn to search engines again. That customer will immediately bookmark the website and glue with it. If you would like your website to be one that people see often and return to, then you need to buy targeted website traffic.

3.  Reduces the bounce rate Realtrafficsource.com will help to reduce your pages’ bounce rate. This statistic is vital to those who evaluate the activity they get. Bounce rate reveals the sum of viewers on your website and shows if they stay. A good website should have a bounce rate of less than 50% as a higher bounce rate shows that viewers just glimpse your site and after that move on to a different one. Targeted websites traffic ensures a good bounce rate as it attracts people who are genuinely interested to your site. Such people will need to know more concerning your product and business. This will make them to peruse more pages on your website, such as the about us, contact us and product catalog among other.

4.  Saves money Buying targeted website traffic will help you save money that you could otherwise have used to advertise your site and product. It lowers advertising expenditure. Moreover, Realtrafficsource.com will ensure long term success of your business.

The post How To Attract A Constant Flow Of Targeted Website Traffic appeared first on Revisitas.

No matter how good your product or website is, web users will only get to know about it if it is properly advertised. Buying website traffic is an effective method of promoting a new product, launching a brand new website or service, without worrying too much about the high costs of advertisement. Hence, if you are trying to get your online business off the ground, traffic will play a significant role in the success of your business. This article discusses the advantages of why buy website traffic:

Ready Made Traffic

Buying traffic earns your website thousands of visitors instantaneously from around the globe. As the owner of the website, you have to choose the kind of traffic/ visitors you want for your website – the traffic providing institution will build up traffic for your website according to your preferences, target audience or geographical location. Ensure that you provide them with a clear idea about the service or product offered in your website and also specify your actual promotional targets; they will use this information to direct people already possessing interest towards your product or service and also generate constant traffic for your site. Once visitors come to your site, you can entice them to buy what you are selling or ask them to sign-up into your mailing list from which you can follow up and convert into sales. Remember that random visits hardly convert into sales.

Buying traffic is also great for those who are not selling anything. For instance, bloggers may just need readers, artists and musicians may just need a platform to showcase their talents and skills.

Higher Web ranking

Alexa and search engines such as Google, Yahoo, Bing, use site traffic to rank websites. These search engines have crawlers which help to detect the websites that attract the highest amount of traffic. Your website’s occurrence in the web ought to be registered with these search engines. If your website is ranked higher, it means that it will appear on the first pages of search results and this simply translates to more traffic for your website and your pictures and videos may easily go viral. What’s more, a good rank on search results can land you a lucrative advertisement deal.

Revenue

If your website is known to attract loads of traffic, advertisers will take note and want place their ads on your website or blog. They will want to promote their own brands and products in the eyes of your visitors. The advertisers will propose a pay per click arrangement whereby you will earn a certain amount of money whenever visitors click on the ads placed on your website. This can be a very powerful passive income stream.

Higher Conversion Rates

Buying high quality traffic can bring you higher returns on investment. By investing in a professional to help you popularize your online business/activities, you can be guaranteed of achieving higher conversion rates. A good traffic providing institution will allow you to track the quantity of traffic being directed to your website. This will help you decide what kind of strategies work best for your business and you will use this experience to sustain your business operations in the future.

Brand Testing and Brand Exposure

Are your services and products effective? Do they work towards the objectives you have for them? Do your services and products motivate or inspire your clients? Buying traffic will help you answer such questions and test the effectiveness of your business. Conduct surveys amongst your new visitors and make adjustments as per their responses.

Buy Website Traffic At Lower Costs

Web traffic is available even to those working on a very tight budget. This is one of the most cost effective ways of getting your business up and running. Once you are able to convert a few of the visits into sales, you can explore other advertising avenues so as to find out the ideal method for your site or landing page that would work over the long-term.

Conclusion – Why Buy Website Traffic

Traffic is an essential component for any online business. By conducting a quick online search, you will find many agencies selling traffic. Before buying your traffic, conduct adequate research on several agencies as there are many scammers on the internet. Compare different agencies and what they offer, their prices, reputation and their client reviews.

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The post Why Buy Website Traffic? appeared first on Revisitas.

As an owner of a small business, you might already heard from your colleagues that Facebook can incredibly help when it comes to increasing sales and it can even help more specially if your page has many “Likes”. Perhaps your heard confessions from a few of your fellow entrepreneurs that they themselves even buy Facebook Likes to gain make their business more profitable.

But, really, how can these “Likes” help your business? Here are the practical perks that you can get when you buy Facebook Likes.

Build Your Own Wide Community – When you buy Facebook Likes from a reliable provider, you can expect that there’ll be more people who you can connect with. This community can become your prospects. These individuals will also see whenever you post certain promotions or status updates on their newsfeeds. If you have catchy posts, you product could get viral on Facebook community.

Build Your Credibility – The more people who will follow your social media page, the more credible your business will look like. When your targeted consumers see that you actually have a good reputation (since your brand appears to be popular), you will easily gain more trust. Hence, it will be easier for you to build relationship with your prospects so you can easily sell those services or products that you are offering.

Gain More Popularity On Search Engines – The current changes on search engine algorithms impacts largely on social media pages. Large players such as Google put social media pages that have more numbers of Likes on higher Search Engine ranking. This drives more traffic to your site.

Become The Trend – With your vast number of audience, you can already foresee that with the right marketing approach, your brand has the potential to become a trend.

Gain More Sales – with all of those advantages above, you can visibly analyze that there’s a huge chance for your sales to grow faster than you expected.

Buy Facebook Likes Info From Google Blogs

Should You Buy Facebook Likes? – JonLoomer.com

Last week, I received the following question from a reader about buying Facebook Likes: What about buying likes outright? We’re thinking about buying 500 or so likes through a service like “buyilikes.” We would do it because …

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A new and perhaps more important perspective on the fake Followers and Likes issue was raised this week by Heavy Blog Is Heavy. Fake Facebook Like services appear to be liking bands similar to the ones that have …

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Wall Street hates Facebook, but Zuckerberg shouldn’t worryWired.co.ukFacebook’s new products are far from making money: Launches like Facebook’s Open Graph search engine and Home mobile apperating system generate headlines and suck up resources but w …

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How to Utilize Facebook and WordPress

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Unleash the power of Facebook and WordPress to build a more interactive community around your blog.

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As we said at the beginning, when it comes to social media the book’s still being written. Disagree with anything here or have something to add? We’d love to hear from you in the comments section below. UPDATE: You can now see a script version of this preso here https://ift.tt/11r0wbJ

  Facebook For Higher Education

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This presentation is an executive summary for higher education management regarding Social Media; particularly, it is focused on Facebook (per my higher ed client’s request). Please contact me via email ([email protected]) if you wish to discuss this presentation and/or social media for your University, College, Business or Non-Profit. Susan Beebe © 2010 – All rights reserved.

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Facebook features

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Facebook is a social networking website, founded in 2004. … friends, a Facebook page can have an unlimited number of likes and subscribers. …

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The appearance of Facebook ‘s Like button. website s and blog s where the user can express that he/she likes, enjoys or supports certain content . …

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The post Perks When You Buy Facebook Likes For Your Small Business appeared first on Revisitas.

There’s alone one and only primary source for making any profit from a website and that’s a steady flow of targeted traffic. These days just about anybody can build a website, even a great website but without any interested visitors, it just sits there. As the saying goes it takes money to make money and that holds true with Internet marketing and targeted web site traffic.

There’s hope however, because it doesn’t take a considerable investment to generate targeted web site traffic to your website.

A lot of of the high traffic websites online are applying fourfold marketing maneuvers to generate traffic. Some put a lot of money in ad campaigns and other pricey marketing methods. They’re dropping large amounts to make even bigger money. Great for them but what about the rest of us who need low-priced targeted website traffic? Targeted website traffic is a tactic broadly speaking applied to websites, blogs, eCommerce sites, Informational sites, etc. Very often these sites sell products, services, tie-in associated affiliate products, and use keyword (content) targeted advertising (Google AdSense, Kontera, etc.) platforms. Essentially this method applies to, and should be carried out by anyone conducting an online business. But it’s not restricted to just that.

Rather than receiving and/or relying on ‘out of the blue’ organic sources of free traffic, targeted website traffic is a focus on niche users who would have particular interest in a website or offer. This can be achieved in a lot of ways. Here are 2.

Organic traffic, acquired from superior content based in and developed on good keyword analysis. It’s the most balanced and trustworthy source. Furthermore, it is more plausible that targeted niche visitors will convert from a visitor to a consumer, then perhaps remain as long-term clients.

Paid targeted web site traffic generating systems are good method specifically for well thought out marketing applications.

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5 Surefire Steps For Targeted Web Site Traffic Generation | Guest Blogging Tactics14 May 2013 17:53:46 GMT

WEB TRAFFIC GENERATION Written by: Thomas R Coffee Web traffic is a term used to describe the number of people who visit a website, the number of pages.

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Chances are you use social media sites, like Facebook, Twitter, and/or LinkedIn, to network with colleagues and connect with friends. But are you using these platforms to their ultimate advantage for your business? Social …

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When it comes to a website’s recognition and brand presence on the web, it is pertinent for an entrepreneur to ensure that the website has consistently increasing traffic. This helps boost website visibility and subsequently has …

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Boosting your web traffic conversions will get you a far bigger increase in opt-ins or sales than boosting traffic. Here are 10 easy ways to do it.

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Web traffic

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Internet traffic

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Internet traffic is the flow of data across the Internet . point of measurement for total Internet traffic. … See also : Web traffic References …

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Learn How to Build More Traffic to Your Website.

How Do I Get Targeted Web Traffic? That’s The 64 Million Dollar Question Of The Day.

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  The Internet has made apparent that a company’s website is an increasingly important asset, and many businesses are now embarking on website redesign projects to “improve” their websites. However, in order to really get the most out of a website redesign, companies need to construct their website in the context of a greater Internet marketing strategy. * Before you get started: when and why to do a website redesign * Keyword research to build out website content strategically * Building your website’s reputation via blogs and social media * How to measure results from your Internet marketing efforts

  10 Ways to Drive Site Traffic

http://www.slideshare.net

Presentation will include strategies in SEO, social networking, paid advertising, and more to drive targeted traffic to your affiliate website. Experience level: Intermediate Target audience: Affiliates/Publishers Niche/vertical: Organic Traffic Evan Weber, CEO, Experience Advertising (Twitter @experienceads)

    The post How To Get More Targeted Web Site Traffic And Conversions appeared first on Revisitas.

It just involves cleaver strategy to find website traffic and not any rocket science. For business success, owners requires the patronage and support of customers and it is via the website that one can create awareness of the product to the customers. Webmasters must recognize that internet marketing is utilized effectively only when it is able to attract as many customers as possible. Although all of them may not turn out to be potential customers, it will raise your customer base and aid in analyzing subsequent marketing strategies. Analysis of web traffic will help you focus on your customer’s needs as you will have a better understanding of their needs.

Using Traffic Building Software

They are software that is aimed at increasing the numbers of your website users. In addition to find website traffic, they also help in tracking the type of browsers that have visited your website. This information offered by the software can be used to adjust accordingly so that you can generate more effective traffic. The key factor to success in business is effective traffic and therefore all focus should be in creating relevant traffic.  Some software will even analyze trend and give a rough idea on the current and expected trend in customer base, allowing you to plan according to your market strategies. They also give suggestions on how to repeatedly find website traffic.

There are several other methods you can use to generate traffic you are looking for while just applying little effort. Although most of them work while blended, you can always try them individual to find out which suits you.

Writing Articles

This is the first sure technique in traffic gathering. Although it is the oldest, it still plays a great role. The requirement is to write quality articles associated to your site and post the on different directories, while attaching your backlink to your site. Viewers interested with information regarding the subject will always access your site. You must ensure that they are well written lest you lose potential viewers in the first paragraph. To promote your site you can use different types of articles sites. All you will have to do is create an account in each and start writing.

Forum Posting

This is another great technique that should not be underestimated. People spend good time on forums, as there is practical information here not common elsewhere. If your purpose is to direct more traffic to your website, ensure that you post on appropriate forums for the backlinks to serve the purpose. This is a very popular method as it is very easy. You might even find it pleasant because it is highly interactive and consumes less time.

Using Backlink Network to Find Website Traffic

Although not as popular, this is a very good technique. It saves you a ton of effort and time and is very effective. Backlink networks are of several types. Some apply the 3 way linking network, while others are from blogs with 1 way links.

The Wrong Way to Find Website Traffic

Most people end up being broke while searching for website traffic because of using wrong strategies. You should always focus on what works and not what is being said in the market. You must ensure that the methods you choose have been proven for validity over time and will work. If you choose to pay for traffic, make sure you use a reputable traffic seller with good customer feedback.

The post Find Website Traffic And Drive Visitors To Your Site appeared first on Revisitas.

In this blog post, I’m going to explain to you the way to get buyer traffic to affiliate links. This traffic will click AND buy the products and services that you’re advertising. The first and most crucial thing to remember is this: You have got to get interested traffic. Now, that being stated, if you are paying for clicks from the search engines or other sites, you already have interested people clicking your ads and are likely doing okay for yourself. But, if you’re not paying for the traffic or you’re still not seeing good conversions and are going broke with that adventure, then this is VITAL to your marketing strategy.

The most important principle is that you need to select affiliate products that your traffic will actually buy. What often can happen is that you will be able to build a web site and get a lot of buyer traffic to it and nobody will in reality buy the product or affiliate products that you promote.

The other crucial ingredient with affiliate marketing is that you need to presell your visitors. An affiliate sales page might convert one out of 100 visitors from search engine traffic. However if you first presell to your visitors you are able to increase the conversion from one out of a hundred to three out of a hundred. You’ll be able to do competent preselling by reviewing the product, case studies and testimonials.

Where To Start?

To put it simple, you need to have prime content on your site or blog. Now, what I mean by superior content is this. You can’t have feeds from other sites that are constantly updating on your site to get a click through on an affiliate link (fine, you could, but that’s a different story).

Whenever I speak about your site or blog’s content, I mean you should have well written master material there on your site. You should write about things that you like or don’t like. Get into details about why you like or don’t like them. It’s okay to include an affiliate link throughout the text of your content, as a matter of fact, you will probably see a difference almost immediately afterward.

But this brings us to our next dilemma: How in the world do I get buyer traffic to affiliate links, site or my quality content blog?

Free Methods To Get Buyer Traffic To Affiliate Links:

Forums

The key to earning money with the forums is to drive traffic from the forums to your squeeze page or sales page so that you’ll be able to create long-term traffic out of them. That’s the real key – getting long term traffic out of them.

Free Classifieds

Simply go to a free classified site that permits you to post a back link to your site, product or service and make an advertisement that is of quality content and keyword rich. Make it tempting to the reader right from the title through the main body of text then include the essential back link in a place that is most potential to produce clicks.

Free Reports

Write a small ebook and include your affiliate link. As you write and distribute a free report, people generally check the sites/products that you recommend and you should get clicks to your affiliate links. Another good idea is to cloak your affiliate links with for instance bit.ly

Email

Place your affiliate links in your email signature. In your day by day communications with workfellows, friends, relatives, associates etc, you can add a signature to each email you send, and include within it your affiliate link.

Paid Advertising:

SEO vs Pay Per Click

The biggest difference between the two is that SEO is limited to just the keywords and the niche someone is chasing after and the paid advertising programs have a huge selective stock of people that might be interested in your product or service. You can do a lot of SEO yourself, but SEO has changed so a good deal lately and you truly need to know what you’re doing if you want to stay on top. Hire a reputable SEO company for the best results.

Bing Ads and Google Adwords are examples of Pay Per Click advertising. Highly targeted, but also pricey.

Category Targeted Traffic

What is the difference between targeted traffic and just plain traffic? The difference genuinely comes down to sales, signups and action. People who are visiting your site because they want what you have, are more expected to stay and buy than those who found you accidentally. For instance someone searching for “purchase targeted traffic” is going to be a more targeted visitor on a targeted traffic site than one who searched for let’s say “traffic school”. There are lots of websites trying to sell you targeted traffic. Ensure they have testimonials, and read them. If others are happy about their services, then this is a good indication that you can get buyer traffic to affiliate links that is real.

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The post How To Get Buyer Traffic To Affiliate Links appeared first on Revisitas.

Online operation of a business is, by nature, fueled by a series of multiple choices – from target consumers, to products, presentation, and prices. Given the loads of options, it is imperative to acquire the best tools that can walk you through decisions and help you attain ideal results.

And indeed, it would be nice to trim down the multitude of selections to only two variants.

This is why A/B testing is highly recommended to fledgling online entrepreneurs who are at lost on the possible layout and designs that they can integrate in their business website.

What is A/B testing?

A/B testing, also dubbed as split testing, is the process of creating two web page versions which will be subjected to an experiment participated by consumers. Webmasters will select a particular component and create two different variations. Suppose you chose to test the call to action button, you can craft a couple of version having different color or size, design, and font style.

These two element variations will then be integrated in the original web page, creating what is called as “variants.”

Your page variants will be shown to unsuspecting website visitor. A software or program created for test should be downloaded to split the traffic into two—one leading to variant A and the other towards variant B. Throughout the testing period, you will have to record the number of clicks, hits, purchases, downloads or subscriptions. These will serve as your metric or basis for performance evaluation. At the end of the test, you are required to make an analysis on how the variants faired up with one another. Based from the raw data, you can assess which of the two versions can help you achieve your goals or provide the best solution to your website’s problems.

The final step would then be the implementation of the design that can bring potential success.

Suffice to say, A/B testing is a marketing tool that studies the behavior of your consumers, their motivation for taking action, priorities, and general interests. As such, entrepreneurs who conduct split testing are more likely to formulate a strategy that is in parallel with the character of their niche.

This is primarily the reason why A/B testing works.

Why does A/B testing work?

It is not too difficult to infer that accurate and appropriate A/B testing can make a colossal different to your “bottom line.” Given that the process involves plethora of controlled tests and generation of trustworthy empirical data, entrepreneurs can make wise decisions on probably marketing strategies that suits your company and products best.

After all, tweaking the websites without prior tests and weighing of consequences is outright ludicrous. As oppose to this, one variation that significantly performs better than the other ensures that the resources you earmarked and your investment would bear highly likable results.

When Split testing is conducted at a regular basis (ideally before updating the site for SEO purposes), you can earn great improvements in your bottom line. The procedure works as it gives you an idea on which decision or action should be made. Everything you do online would therefore have a new meaning and reason – A/B testing provides evidences that can back your choices.

As a result, you can integrate wiser marketing tactics and amass much-needed materials from the outset.

Additional Tips

Data from A/B testing is soundest when you reach statistical significance. This is when your test successfully matured and point to solid a conclusion on which version – A or B – is better. The trick is to check the confidence level from the test: the higher it is, the more accurate your test results are.

It is imperative to attain 95% confidence level in split testing, leaving mere 5% as the chance of basing your decisions on randomly gathered data.

Most importantly, you have to keep in mind that the success of the experiment depends on how well-versed you are in the process. It is therefore important to know the nitty-gritty of it all before plunging into the test. The more you know, the more split testing would work for you.

[quote]Ruben Corbo is a freelance writer that writes about technology, gaming, music, and online marketing especially topics about A/B split testing and how to run multivariate tests. Want to learn more about A/B testing? You can find more information on the Maxymiser guide to A/B Testing. Ruben is also an avid gamer and music composer for short films and other visual arts.[/quote]

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