Spelling and grammar errors will make the website seem unprofessional. High-quality content that avoids these issues is essential to driving traffic to web pages and creating user engagement. For this reason, running a check with the Content Audit Tool can drastically improve the value of website content. There are many ways poor content can hurt a website. If it is too short, readers will leave the website quickly, but if it is too long, readers may get bored. If it is written with too many complex words, it can confuse the reader. Content that is not broken up into paragraphs and sections can be too dense to understand easily. Connecting with the audience through web content is a proven way to increase the conversion rate of your product or service. Users who stay on the website for longer are more likely to visit other pages and eventually raise the website’s conversion rate. In contrast, the website’s bounce rate is increased when new users leave the website due to bad content.