Testing with a Rapid Optimization Plan

Originally published on DigitalDebrief on April 22, 2016 By Krista Seiden Digital Analytics Google Analytics Testing Uncategorized

If you’ve ever set out to A/B test a whole site redesign, you must have come across the question of ‘What do we do if the new site, that we’ve spent so much time and money on, doesn’t win?’

That’s a fair question. A very fair one. In fact, if you are not asking…