Cycle Club Tokyo: Beautiful Data
Rapha's interactive Data Print window is now live at their Tokyo Cycle Club. The generative visualisation is constantly evolving, translating the movement of passing pedestrians and cyclists in to realtime imagery.
Collaborating with London-based design studio Convivial Project the creative team at Rapha have produced this generative interactive window display for the Cycle Clubs in both Tokyo and London as part of a cross platform campaign for their recent Pro Team Data Print range, the visuals originated from fragmentations of the Data Print created by Accept and Proceed in London. Rapha's art director, Jack Saunders explains,
The graphic is an abstracted interpretation of data created from the physical effort of a professional cyclist – its shape is a direct product of movement.
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Tracking devices were used to record passing cyclists and pedestrians, whose actions are then analysed and reinterpreted into live visuals in the window.
As passers-by walk in front of the window, the movement is captured as raw data and converted into an angled monochrome graphic which is similarly styled to the original, this window serves as both a visually striking display and, most importantly, as a means of retelling the story behind the data print graphic itself.
