#ranting-about-things

But if it would be just YT it would be fine. The platform is diverse enough and content is made by people. It balances itself.

The problems start when big corporations start to do the same.

We have Netflix, a very successful streaming platform. But to keep it at the top they "have" to pump out a lot of exclusive content and lure people in -- offer something of value so it would make sense to pay.

Content costs money, and creating content all the time burns through your money rather quickly, so you have to get rid of expensive stuff and stuff that didn't perform too well.

But even better approach is to just create an endless stream of shit which people will watch once and forget it ever existed. You can even play with modern trends or whatever, make a nice looking preview, etc.

And platforms like YT and Netflix had a giant advantage: they didn't have competitors, not really. YT doesn't really have a real replacement, and Netflix was the first successful streaming service (to the point when people would use the name as a verb meaning "watch something on TV"). You could find a giant supply of great shows using just one subscription.

But now every big studio has their own streaming service, and this kind of defeats the whole purpose, why Netflix became so popular in the first place.

Now you have 10 streaming services with their own exclusive content, and nobody wants to pay for every single subscription at once. But they all still want to stay afloat -- and it's really expensive.

So we have Disney+. The Mouse has their own streaming and started releasing a lot of unnecessary and empty content in big batches, one after another. Marvel Cinematic Universe movies turned from important cultural events to yet another shitty thing, overwhelming people and oversaturating the market with low quality content. It becomes too much, you can't watch all these shows, and most of them are not even worth it. All the nostalgia baits, remakes, reshoots and reuses of the old franchises are all there too.

And all this subscription system turned into the giant evil monster which makes this problem even worse. I wrote about movies and shows, but it applies to podcasts, videos, books and videogames too.

The biggest problem: important cultural events and modern classics just blend in with the endless conveyor of stuff. Today you get something new and forget whatever was yesterday, then you get another tomorrow. Social discussion about a project ends without even starting. You just get so many things coming out that they lose all their importance and meaning.

"Classics" and "cultural phenomenons" didn't really disappear, but they just get lost with whatever is out there, the "classics" just becomes a part of this content soup.