#randomactofhelpfulness

While the noise of football grunts, silly ads, the drinking of beer,and cheers drained out the game itself, one ad cut through the interference and changed the atmosphere of the room to focus, and created a bigger splash than any other Super Bowl Ad. 

This is not a first for the SoCal Honda Dealership, since 2007 SoCal Honda has been coming to the aid of their community with a variety of gifts. As part of their campaign to be helpful, the SoCal Honda Dealers have surpass themselves with this Random Act of Helpfulness.

“We Southern California Honda Dealers have made it our mission to help the community with everything from free gas and parking for Honda drivers, to hosting pet adoptions, and feeding the homeless.”

Here’s an example of how SoCal Honda has been staying true to their word.

As far as the other Super Bowl Ads, some did make a splash of their own accord. For example, Mtn Dew Kick Start’s puppy-monkey-baby takes the cake for most cringe worthy moment of the Super Bowl. Others, like Budweiser’s #GiveADamn actually made a positive impact, affecting viewers emotions through the fear of drunk driving, and the shaming of driving under the influence by Helen Mirren. It felt like a condemnation from a mother, shooting right through the screen and into the heart, and once it was over, the guilt set in. 

Reported by Mothers Against Drunk Driving (MADD),“according to the National Highway Traffic Safety Administration, 43 percent of all traffic fatalities on Super Bowl Sunday (and the early hours of the following morning) in 2012 were caused by drunk driving, compared to an average of 31 percent for the year as a whole.” 

As far as in Los Angeles, the LA Times claims,”the number of alcohol-related crashes runs 57% higher on Super Bowl Sunday.”

Unwittingly, Budweiser amplified SoCal Honda’s message, after the parenting was done, in came the solution to all the lost drunken souls -- at least in the greater Los Angeles area. Budweiser gave the awareness, but SoCal Honda gave an action, and because of so, were praised on social media and created great publicity. 

$83.60, just like that, was taken care of by a Random Act of Helpfulness from SoCal Honda. That is superb beyond any measure, and because of so, SoCal Honda succeeds in this battle of Super Bowl ads. Never had there been a Super Bowl ad that was not only compelling, but created actual value that can be monetized. This ad was not only caring and thoughtful, but actually made a tangible difference to the audience. The funny part, any of the other companies could have done it, It could have easily been a Budweiser effort, but SoCal Honda takes all the glory.

In case you were wondering . . .

. . . 8,816 free rides were enjoyed in the greater Los Angeles area!