#radicalinnovation

In total, participants are challenged to work through six stages (inception, ideate, improve, investigate, iterate, infiltrate). For instance, the task for the 4th stage is to create a fake website and to run an ad campaign. If this is getting enough traction among potential customers, employees can move into level 5 and 6 and pitch their idea to the senior management. Based on that as well as quantitative and qualitative customer feedback, it is decided whether the participant gets a mysterious and unique blue box that includes everything that is needed to get on with the idea: budget, internal teams, training, etc.

In 2015 Adobe made the whole program open-source, so every company or individual in the world can use this approach to foster the creation of new ideas and increase the potential for radical innovation.

Adobe’s kickbox website contains information regarding the implementation of the process and related workshops as well as materials that are free to download: https://kickbox.adobe.com/

You also find some articles and videos here: http://www.forbes.com/sites/mzhang/2015/08/19/adobe-kickbox-gives-employees-1000-credit-cards-and-freedom-to-pursue-ideas/