On the one hand, as Queen Flo herself states, it's the time of year when "the veil between the living and the dead is thinnest," and the Irish and Northern European tradition of Samhain meets the dark influences of folklore and horror culture. Themes such as death, rebirth, and the power of ritual find the perfect setting on Halloween night for a narrative that thrives on nightmares, witches, ghosts, and collective processes of catharsis.
The album's aesthetic fully engages with these symbolisms: the cover presents itself as an "intense and evocative image" that heralds a journey into the realms of the supernatural, savagery, and magical healing. Music videos and promotional materials, directed by Autumn de Wilde, further emphasize the "folk horror" atmosphere, somewhere between Midsommar and The Witch, evoking an imagery that blends the immense sensuality of witches with the vulnerability of healing.
