Social Media Marketing for Small Business.
Social media for small businesses are tools that they can use to enable shared community experience both online and in person. 92% of today's B2B buyers begin their buying cycle with an online search. Mass emails dont work - Average open rate has gone down from 39% to 22%. Spam Filters are getting smarter. Cold Calls dont work - Caller ID and Do Not Call Registry. Mass direct 9 snail) mailing's don't work - People think you are killing trees. Don't even think of mass faxes. Trade shows are expensive. Radio and TV ads don't work - XM and Sirius and TIVO.
PPC and Google is old and Social Media has become the new order. People trust each other and now they have the tools to communicate with each other using social technologies and mobile with or without brands involved. Trust has shifted to the participants on social media and people who develop and post content.
Everyone is connected and everyone trusts recommendations from firends, other people's opinions, company websites, editorial content and press releases. Companies are not trusted, brands are not trusted and executives of companies are not trusted at all.
